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How Content Marketing Enhances Your Customer Relationships and Generates Sales

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How Content Marketing Enhances Your Customer Relationships and Generates Sales

We’ve all seen it. That form of marketing that jumps out in your face, screams at you from the TV, blares from the radio, clogs your letterbox. Sure, you can’t help but notice it. But does that make it effective? Ermm... not any more. So, how are you s'posed to promote your brand and generate sales?

In this fourth and final blog post in the content marketing series, I wanted to get into the psychology behind consumer behaviour. So, I asked my super smart friend, Chanelle Gosper, to share her insights in this guest blog.

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How Content Marketing Will Invigorate Your Employer Brand

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Are you making the most of your online talent communities? Do you wish you were better at communicating with them but not sure how to start? In this 2017-race for top talent, organisations must stop taking their talent communities for granted and start building strong, meaningful relationships with them so when the time comes – they’re ripe for the picking.

This week I continue my blog series on the value of content marketing for your business, and explore how it will boost your employer brand within your talent communities.

It’s about an 8-minute read – but obviously, totes worth it 😉

Preparing to Launch? You Must Think Strategically About Your Launch Campaign.

Preparing to Launch? You Must Think Strategically About Your Launch Campaign.

In the past few weeks, I’ve received a lot of last minute marketing and comms requests to promote product launches, major business news / events, business re-launches, and a brand launch in line with a TV documentary release.

Literally, each of these requests came to me within the same fortnight, and the expectations of my clients was that it could all be turned around within the following week! Insane! Talk about pressure! If you are building a business, brand, or site – don’t spend months or years preparing it without also sitting down and mapping out your marketing strategy before you’re ready to hit ‘launch’. Here’s why it hurts.

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How Storytelling Can Enhance Your Employer Brand During Recruitment

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We all want an irresistible employer brand - but, are you missing out on opportunities to share your story?

Recruitment campaigns have long been an underutilised strategy to enhance your brand and lay the foundations for high employee engagement post appointment. Because, recruitment grants you access to an engaged audience eager to join you - So, why not impress candidates with an exceptional recruitment experience and start nurturing strong, long-term relationships with your brand. Take them on a journey through your employer story. Here's how it works.

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The 4 Essential Content Platforms You Need to Promote Your New Business.

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The 4 Essential Content Platforms You Need to Promote Your New Business.

So, you’re new to business. Congratulations – life is about to get amazing for you. I’m talking Nutella mochas by the beach at sunrise amazing. But, I’ll bet these early days have led to some super freak out moments. Freaky deaky hair pullin’, wine scullin’, nail bitin’ freak outs.

Like, for one - how to use your content to sell your business! What the heck is it, what are you s’posed to say, and where should you say it?

But, content doesn’t need to be difficult. And, it doesn’t need to scare you. In this post, I’ll cover the key platforms you should be focusing on to build awareness, connect with your audiences, and convert more sales.

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4 Strategies to Generate Compelling Content Ideas for Your Blog

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4 Strategies to Generate Compelling Content Ideas for Your Blog

It's easy to feel like some kind of intense content machine - constantly churning out words and things; blindly hoping at least one of them will be good enough to convert into a sale. All that effort seems so much more worthwhile then.

While content creating is really, really good for business - it also must be compelling because you risk turning a lot of people off when you're churning out shit. This post will run through some strategies to help you come up with enough of the right content to blow up your blog.

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Are These 6 Questions Holding You Back From Starting Your Business Blog?

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Are These 6 Questions Holding You Back From Starting Your Business Blog?

I’ve been there – I know how you feel. When you start out in business, life moves fast. Incredibly fast. You look like a duck on water – on the surface, you’re as cool as Danny Zuco, but underneath – your little legs are paddling so hard and fast you’re creating a whirlpool.

Life moves fast, you pick up clients, you get working on projects, and you forget about your blog. Every day you feel guilt and shame that you don’t have a blog and everyone has a blog and everyone keeps telling you you need a blog and… it all just gets a bit much, doesn’t it? So, you talk yourself out of it – I mean, what are you supposed to write about anyway? What’s the point? Where would you even begin?

My guess is the following 6 questions are rattling around in your head and they're holding you back from your blog.

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How You can Communicate an Effective Employer Brand (That Won't Cost You)

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How You can Communicate an Effective Employer Brand (That Won't Cost You)

Having an effective employer brand is top of the HR hit list. But, how exactly do you get one – and what do you do with it once you have it? Keep reading to learn how you can communicate a killer employer brand.

Craft My Content
Respectfully working on Yuggera/Jagera and Turrbal Country, Queensland
e: kelly[at]CraftMyContent.com.au

ALL CONTENT COPYRIGHT CRAFT MY CONTENT | KELLY STONE 2023