business communication

5 Reasons Why Authentic Storytelling Is Good For Business

5 Reasons Why Authentic Storytelling Is Good For Business

In case you missed the memo, storytelling is all the rage in business communication. That’s because storytelling encourages us to document and share. To use emotive language and experiences to connect with our audiences and invite them along on our journey.

Has your business embraced story? Are you connecting with your audiences in a more meaningful way? Or, are you still telling them facts and information and making decisions for them? (I would call this advertising – bam bow!)

Busting the Gen Y Myth. What's to Love and How To Attract Them

Busting the Gen Y Myth. What's to Love and How To Attract Them

Gen Ys make up almost one-third of our workforce. To attract the top Gen Y talent to your workplace, you must communicate to meet their needs and expectations. Check these 4 communication strategies to help you attract the right talent to your organisation.

How You can Communicate an Effective Employer Brand (That Won't Cost You)

How You can Communicate an Effective Employer Brand (That Won't Cost You)

Having an effective employer brand is top of the HR hit list. But, how exactly do you get one – and what do you do with it once you have it? Keep reading to learn how you can communicate a killer employer brand.