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Content Writing and Strategy for Punchy Employer Brands

Craft My Content - Brisbane Recruitment Copywriter

hi there!

I write vibrant
recruitment + HR content
so you can attract + engage top talent.


Not attracting the right talent to your business?

It’s time to ditch dull corporate jargon and connect with the hearts and minds of your ideal candidates using the power of personality.

It’s time to celebrate your culture and give your people a warm, human communication experience with every word. 

It’s time to speak with a savvy writer who has first-hand career experience in recruitment + HR… you might say I’m the aromatic blend of communications and human resources.

(Yep. This is the part where I save your life.)

Brisbane Recruitment Content Writer (intro)

bright employer brands are
a magnet for bright talent

The only way you’ll catch the eye of exceptional people is to leave beige at the door and let your bold brand shine.

You want catchy recruitment copy that connects.

So, let’s begin, shall we?

Craft My Content - anti-jargon corporate writer
Kelly-Stone - Crafty Copywriter



I’m a former grad recruiter who writes damn good copy.

I help your audience fall in love with you by writing compelling conversational copy for your recruitment campaigns, corporate blogs, and onboarding emails.

Each word is written in your distinct voice for the humans you're trying to engage. You’ll boldly grab their attention and inspire them to take action because I write with a marketing mindset (and not a dusty corporate one).

You ready to stand out?

Wanna create some kick-ass corporate content?

Here’s how I can help you:

Craft my content - recruitment copywriting

EMPLOYERS - Up-level your employer branding and recruitment marketing comms

Attract top talent to your business and keep them engaged! Check out my recruitment writing services for vivacious and effective recruitment campaign content, job ads, thought-leadership articles, employee on-boarding emails, and brand voice strategy.

Craft My Content - Agency Recruitment Copy

AGENCIES - Give your agency the competitive edge with zesty recruitment copy

Whether your focus is building a powerful agency brand or powerful recruitment copy that dazzles your clients, I'll add a splash of creative flair and a sprinkle of genius for strategic copy that captures the right talent. Let me craft your job ads, recruitment, employment blogs, and candidate experience comms.

Craft My Content - Corporate Writing Services

EMPLOYERS - Make your employees love you with captivating corporate content

Step out from behind the desk and connect with your people using conversational words drenched in your punchy personality.  Build brand engagement with a communications strategy that helps you publish quality, on-brand, personality-infused content. Not a dull word in sight.

Craft My Content - Recruitment Writing Workshops

WORKSHOPS - Level-up your team’s writing skillz with in-house workshops

Being great with people doesn’t mean you can communicate great with your written words. We’re all marketers now, and your writing style needs to catch up with audience expectations. Check out my workshops on mastering brand voice, recruitment marketing (writing job ads, using socials + email), corporate blog writing, or general corporate writing guidance.

The Fans Say:

You have been able to take an idea of what we want for our business and convert it into content for our website and marketing material. You’re a pleasure to deal with and we look forward to your help in future.
— — Craig, Bright Future Financial
Professional, personalised and prompt service! Recommended to everyone who struggles with keeping their writing to the point as Kelly is very good at perceiving big concepts and finding the key themes for your communication.
— Annina, Corporate Health & Wellbeing Strategist
Kelly helped build a robust marketing and content plan for (our) event to build the community of delegates. Additionally I’ve been working with Kelly on my own business brand and in such a short time she has already nailed the essence of who I am and what my business stands for with her terrific words. She is awesome to work with, very responsive, and I would highly recommend her to any business.
— Claire, Soulful Experiences

Want a bold employer brand?

Let's create kick-ass hr content.

If you don't have the time, energy, or expertise to craft compelling online content for your employer brand, let's make a date to caffeinate! 

Pop your details into the form to learn more, talk strategy, or, just, like, arrange a coffee.

Name *


You can find me sipping piccolos around;

Brisbane, Qld, Australia

ph: 0412 334 574