Clever Content Strategy | Captivating Copy

Engaging content for cheeky employer brands yearning to attract & retain top talent.

Craft My Content - Digital Content Strategist

Dull Corporate Jargon Doesn't Win Hearts

You want to hire and retain awesome people that walk through your grand revolving doors on day one and -  they get you. They fit in, almost seamlessly, and contribute at once.

They're happy. Involved. Team players. 

You all feel like family. Naww

You want to attract the right people to your organisation - and it starts with your brand. Who you are - who your people are - what values drive you. 

Dull corporate jargon doesn't win the hearts of your people.

Personality does. 

Emotion does.

Authenticity does. 

I help your audience fall in love with you by writing captivating copy for your recruitment campaigns, corporate blogs, and emails; each word written in your distinct voice for the humans you're trying to engage.

Kelly Stone - Craft My Content

Embrace Your Beautiful Brand

Want a super-engaged talent community that seeks you out?

Create a powerful, trusted, personable employer brand that people instantly recognise as belonging to you; a brand people fall all over themselves to work with. Publish clever, branded content and recruitment messaging that connects with your community because it feels like you're sitting next to them sipping piccolos and sucking up the sunshine.

I'll help you:

  • define your unique, lovable, brand personality,
  • position your brand as the go-to authority in your space,
  • publish thought-leading, inspiring, entertaining content - consistently,
  • build genuine relationships with a warm and engaged online audience, and
  • executing an intentional content plan that's strategically aligned with your business goals and objectives.
Kelly-Stone - Crafty Copywriter


I'm a creative content writer and strategist for bodacious employer brands yearning to create sticky content that makes wild hearts flutter; that reaches through tiny screens and smacks your people in the face like a pair of Louboutins in a clearance sale.

We're all drowning in digital noise but - a unique brand voice, genuine connection, and thought-leading content cuts right through all the crap. It humanises you. It helps you stand out.

I'll help you build a sparkling brand personality that people instantly recognise - an authoritative, personable brand that draws people in, connects, and earns their trust.

Sound like a dream?

Get in touch - or stalk more about me.

Ready to Create Kick-Ass Content?

Craft My Content - Corporate Writing

Blitz your employer branding and recruitment communications

Attract top talent to your business and keep them engaged! Check out my recruitment writing services for seriously un-boring recruitment campaign content, job ads, thought-leadership articles, employee on-boarding emails, and brand voice strategy.

Corporate Writing Services intro

Make your employees love you with captivating corporate content

Start being human and connect with your people using conversational words drenched in your dazzling personality.  Build your brand engagement with a comms strategy and writing package that helps you publish quality, on-brand, personality-infused content. Not a dull jargon word in sight.

Craft My Content - Launch Marketing Plans

Launch your service or product with a custom marketing campaign

Build a hungry audience before you hit the big red LAUNCH button with a custom launch marketing campaign. We'll raise your brand awareness using the right content - your lead magnet, thought-leading blogs, email marketing, and social media captions so you can launch like a pro.

The Fans Say:

You have been able to take an idea of what we want for our business and convert it into content for our website and marketing material. You’re a pleasure to deal with and we look forward to your help in future.
— — Craig, Bright Future Financial
Professional, personalised and prompt service! Recommended to everyone who struggles with keeping their writing to the point as Kelly is very good at perceiving big concepts and finding the key themes for your communication.
— Annina, Corporate Health & Wellbeing Strategist
Kelly helped build a robust marketing and content plan for (our) event to build the community of delegates. Additionally I’ve been working with Kelly on my own business brand and in such a short time she has already nailed the essence of who I am and what my business stands for with her terrific words. She is awesome to work with, very responsive, and I would highly recommend her to any business.
— Claire, Soulful Experiences

Want To Build A Brand That Sticks?

Let's Create Kick-Ass Content.

If you don't have the time, energy, or expertise to craft compelling online content for your employer brand, let's make a date to caffeinate! 

Pop your details into the form to learn more, talk strategy, or, just, like, arrange a coffee.

Name *


You can find me sipping piccolos around;

Brisbane, Qld, Australia

ph: 0412 334 574