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Content writing and strategy for punchy employer brands

Craft My Content - Brisbane Recruitment Copywriter

hi there!

I write vibrant
recruitment + HR content
so you can attract + engage top talent.


Not attracting the right talent to your roles?

Dull corporate jargon doesn’t connect with the hearts and minds of your ideal candidates - you need the power of personality.

Too often, recruiters, hiring managers, and HR rely on vague or complex business-driven content that confuses and overwhelms talent. It turns them off. There’s no personality in your words. So, your job ads, emails and socials blend in with all the internet noise and you lose out to competitors who are giving talent what they want. Engaging. Employer. Content.

Wouldn’t you rather be seen as an employer of choice with a remarkable brand voice?

Don’t feel sad. Not everyone is a writer or marketer, and that’s where I come in.
I’m a savvy writer with first-hand career experience in recruitment AND content marketing. I’ll guide your attraction & candidate experience strategy. I’ll craft compelling employer content that connects with the right talent.

Brisbane Recruitment Content Writer (intro)

bright employer brands are
a magnet for bright talent

The only way you’ll catch the eye of exceptional people is to leave beige at the door and let your bold brand shine.

You want catchy recruitment copy that connects.

So, let’s begin, shall we?

Kelly-Stone - Crafty Copywriter



I’m a former grad recruiter who writes damn good copy.

I help your audience fall in love with you because I write compelling conversational copy for recruitment campaigns, corporate blogs, and onboarding emails.

Each word is written in your distinct voice for the humans you're trying to engage. You’ll boldly grab their attention and inspire them to take action because I write with a marketing mindset (and not a dusty corporate one).

You ready to stand out?

Craft My Content - anti-jargon corporate writer

Ready to create kick ass corporate words?

Here’s how I can help you:

creaft my content recruitment writing service


Supercharge your employer branding and candidate experience comms

Attract top talent to your business and keep them engaged! Check out my recruitment writing services for vivacious and effective recruitment campaign content, job ads, thought-leadership articles, candidate experience emails, and brand voice strategy.


Make your employees love you with captivating corporate content

Step out from behind the desk and connect with your people using conversational words & personality.  Build brand engagement with memorable onboarding emails & a communications strategy that helps you publish quality, on-brand, personality-infused content.

craft my content corporate writing service

craft my content - recruitment agency copywriting


Give your agency the competitive edge with zesty recruitment copy

Whether your focus is building a powerful agency brand or powerful recruitment copy that dazzles your clients, I'll add a splash of creative flair and a sprinkle of genius for strategic copy that captures the right talent. Let me craft your job ads, recruitment, employment blogs, and candidate experience comms. Not a dull word in sight.


Level-up your team’s writing skills with in-house workshops

Being great with people doesn’t mean you can communicate great with your written words. We’re all marketers now, and your writing style needs to match up with audience expectations. Check out my workshops on mastering brand voice, recruitment marketing (writing job ads, using socials + email), corporate blog writing, or general corporate writing guidance.

craft my content - corporate writing workshops

The Fans Say:

The best copywriter I have ever worked with. And I’ve worked with a lot...
I had been using freelancers to write content and was looking for a great copywriter that understands the HR industry... and here you are :) If you’d work for me full time I’d hire you tomorrow!
— Sarah, Enboarder
Professional, personalised and prompt service! Recommended to everyone who struggles with keeping their writing to the point as Kelly is very good at perceiving big concepts and finding the key themes for your communication.
— Annina, Corporate Health & Wellbeing Strategist
Kelly helped build a robust marketing and content plan for (our) event to build the community of delegates. Additionally I’ve been working with Kelly on my own business brand and in such a short time she has already nailed the essence of who I am and what my business stands for with her terrific words. She is awesome to work with, very responsive, and I would highly recommend her to any business.
— Claire, Soulful Experiences
You have been able to take an idea of what we want for our business and convert it into content for our website and marketing material. You’re a pleasure to deal with and we look forward to your help in future.
— — Craig, Bright Future Financial

Want a bold employer brand?

Let's create kick-ass hr content.

If you don't have the time, energy, or expertise to craft compelling online content for your employer brand, let's make a date to caffeinate! 

Pop your details into the form to learn more, talk strategy, or, just, like, arrange a coffee.

Name *


You can find me sipping piccolos around;

Brisbane, Qld, Australia

ph: 0412 334 574