Content Writer and Strategist for Cheeky Employer Brands

Vibrant content written in your unique voice so you can

attract & retain top talent.

Craft My Content - Digital Content Strategist

Dull Corporate Jargon Doesn't Win Hearts

You want to attract the right people to your organisation and retain them. It starts with your employer brand. Who you are - who your people are - what values drive you. 

Dull corporate jargon doesn't win the hearts of your people.

Personality does. 

Emotion does.

Authenticity does. 

I help your audience fall in love with you by writing compelling conversational copy for your recruitment campaigns, corporate blogs, and on-boarding emails; each word written in your distinct voice for the humans you're trying to engage.

Kelly Stone - Craft My Content

Want a super-engaged talent community that seeks you out?

Want a powerful, personable employer brand voice that people instantly recognise as belonging to you?

Want to publish clever, creative, conversational content and recruitment communication that makes wild hearts flutter because it's different; real, like they're sitting next to you sipping piccolos and sucking up the sunshine?

I daresay I'm the content writer for you.

Kelly-Stone - Crafty Copywriter


I'm a content writer and strategist for bodacious employers who want to connect with their current and future employees using a voice that expresses their humanness, so they can attract the right talent, retain their best talent, and build a distinguishable employer brand.

I spent my corporate days in graduate recruitment and employer branding so I have the subject matter expertise AND the technical writing skills to match with thanks to my expensive paper certificates (that I’m probably ‘sposed to dust off and hang on the wall… or somethin’).

I’m anti-cliché, anti-jargon, anti-licorice – so, if you think I’m your corporate writing BFF – 

Get in touch - or stalk more about me.

Ready to Create Kick-Ass Content?

Craft My Content - Corporate Writing

Blitz your employer branding and recruitment marketing comms

Attract top talent to your business and keep them engaged! Check out my recruitment writing services for seriously un-boring recruitment campaign content, job ads, thought-leadership articles, employee on-boarding emails, and brand voice strategy.

Corporate Writing Services intro

Make your employees love you with captivating corporate content

Start being human and connect with your people using conversational words drenched in your dazzling personality.  Build brand engagement with a comms strategy and writing package that helps you publish quality, on-brand, personality-infused content. Not a dull word in sight.

Craft My Content - Agency Recruitment Copy

Give your agency the competitive edge with zesty recruitment copy

Whether your focus is building a powerful agency brand or powerful recruitment copy that dazzles your clients, I'll add a splash of creative flair and a sprinkle of genius for strategic copy that captures the right talent. Job ads, recruitment & employment blogs, and candidate experience comms.

The Fans Say:

You have been able to take an idea of what we want for our business and convert it into content for our website and marketing material. You’re a pleasure to deal with and we look forward to your help in future.
— — Craig, Bright Future Financial
Professional, personalised and prompt service! Recommended to everyone who struggles with keeping their writing to the point as Kelly is very good at perceiving big concepts and finding the key themes for your communication.
— Annina, Corporate Health & Wellbeing Strategist
Kelly helped build a robust marketing and content plan for (our) event to build the community of delegates. Additionally I’ve been working with Kelly on my own business brand and in such a short time she has already nailed the essence of who I am and what my business stands for with her terrific words. She is awesome to work with, very responsive, and I would highly recommend her to any business.
— Claire, Soulful Experiences

Want To Build A Brand That Sticks?

Let's Create Kick-Ass Content.

If you don't have the time, energy, or expertise to craft compelling online content for your employer brand, let's make a date to caffeinate! 

Pop your details into the form to learn more, talk strategy, or, just, like, arrange a coffee.

Name *


You can find me sipping piccolos around;

Brisbane, Qld, Australia

ph: 0412 334 574