Are these six questions holding you back from starting your business blog?
I’ve been there – I know how you feel. When you start out in business, life moves fast. Incredibly fast. You look like a duck on water – on the surface, you’re as cool as Danny Zuco, but underneath – your little legs are paddling so hard and fast you’re creating a whirlpool.
Life moves fast, you pick up clients, you get working on projects, and you forget about your blog. Every day you feel guilt and shame that you don’t have a blog and everyone has a blog and everyone keeps telling you you need a blog and… it all just gets a bit much, doesn’t it?
So, you talk yourself out of it – I mean, what are you supposed to write about anyway? What’s the point? Where would you even begin?
My guess is the following 6 questions are rattling around in your head and they're holding you back from your blog. Six scary questions you’re afraid to ask. So, I’m going to answer them. We’re going to get over this fear of blogging, because it’s not really about a lack of time, is it? It’s about not knowing what you need to know.
1. What the heck am I 'sposed to write about?
When you're writing a business blog, you gotta be providing value to audiences or you're just wasting your time. Plus, you'll have more fun and ease writing a blog connected with your business and passions anyway. This is a helpful exercise I've done...
Grab some paper and jot down 5 broad topics related to your business. If you're a food blogger it could be; recipes, paleo, restaurants, baking, allergen friendly food. Then pick 2 of these and drill down to 5 strong subtopics.
Say, for baking I went with; sugar free baking, nobake baking, gluten free baking, easy baking, traditional wholefoods baking. Drill down on the topics you have the most interest in and the most to say about while keeping it relevant to your business - and stick to it.
2. How much am I 'sposed to write?
There is no golden rule to ' the prefect blog length'. Google loves content, so longer posts with SEO (1,000 more words) will likely rank you better in google searches. However, audiences are fast consumers and look for a quick fix. Learn your audience’s appetite for content.
If it’s a quick fix they’re after, write a 400-word blog. However, if you’re like me and you need longer to get your message across – just keep writing until it’s bloody finished. But review, edit, and take out any unnecessary fluff (#guilty) before publishing.
3. How do I write a good heading?
You know the saying 'don’t judge a book by its cover?' Well... when it comes to blogs you will always, always be judged by your headline. Make sure it’s concise, and it clearly informs your reader what value they can expect from reading it. Also aim for a hook if you can.
For example, instead of ‘Starting a business blog’ – I opted for some intrigue and went with ‘Are these 6 questions holding you back from starting your business blog?’ If you’re after #inspo, you should check out Dan Norris’ content multiplier framework for headings and blog types.
4. What kind of blog should I write?
There's no one-size-fits-all blog. There are How-tos, How not to, round ups, case studies, personal story, best of, infographic + more! But, your blog post should always be tailored to suit your particular message. Have a look at some other blogs for ideas, work out what you’re trying to say, and, the most valuable and interesting way to say it.
If you’re not a strong writer and the idea of blogs freaks you out - there’s help out there. There are apps available like writally which create a blog template tailored for you/each blog post that provides easy-to-follow prompts that help you along in half the time!
On the other hand, I'm a free writer - I don’t conform to templates I just write what comes to mind and flows out of me like liquid magma. Not always a good thing ;)
5. What sort of images? I’m not good at design…
I hear ya sista! Images should be used to tell your story or evoke a certain emotional response. They don’t always have to be pictures, and they don’t always have to be fancy graphic designs!
Apps like Canva are free to use and help design-rookies create beautiful graphics for your blog with thousands of templates to choose from.
Also, don’t use shitty photos and don’t use something you scanned 10 years ago. Use quality images that connect the reader with your message, visually or emotively. There are beautiful, free, royalty-free photos available online – my favourite is unsplash.
6. How will my blog provide real value to my business?
Blogs are great for your business because you can raise awareness, build your authority, and develop connections with near and far audiences. Use your blog to conjure a response from your readers, like, follow my journey, buy my product, like my page.
You can increase value by including a content upgrade with your post that encourages your readers to hand over their email address. Content upgrades are things like cheat sheets, workbooks, recipe books, infographics etc they can sign up for in your post.
It’s added value to them and value for you because you’ll boost your subscriber list (I’ll talk about this more in another post).
So, did I cover them all off?
In this big, wide, and often mad business world it’s easy to be overwhelmed by all the information out there and it’s far too tempting to bury your head and forget. But, blogging doesn’t need to be scary, difficult, or time consuming once you sit down and think it through.
The value to your business, your authority, and your growth is worth any tiny moments of pain.
Let me know if you have any other questions you'd like answered - pop them into the comments box below or flick me an email :)