If your content isn’t yet feeling the love, I’ll bet it’s because you haven’t aligned it with a strategy. In this blog, we’re going to explore the ‘why’ behind your content, what content marketing and strategy actually means, and why you need it for your business.
It's easy to feel like some kind of intense content machine - constantly churning out words and things; blindly hoping at least one of them will be good enough to convert into a sale. All that effort seems so much more worthwhile then.
While content creating is really, really good for business - it also must be compelling because you risk turning a lot of people off when you're churning out shit. This post will run through some strategies to help you come up with enough of the right content to blow up your blog.
I’ve been there – I know how you feel. When you start out in business, life moves fast. Incredibly fast. You look like a duck on water – on the surface, you’re as cool as Danny Zuco, but underneath – your little legs are paddling so hard and fast you’re creating a whirlpool.
Life moves fast, you pick up clients, you get working on projects, and you forget about your blog. Every day you feel guilt and shame that you don’t have a blog and everyone has a blog and everyone keeps telling you you need a blog and… it all just gets a bit much, doesn’t it? So, you talk yourself out of it – I mean, what are you supposed to write about anyway? What’s the point? Where would you even begin?
My guess is the following 6 questions are rattling around in your head and they're holding you back from your blog.
Make sure your blog is working hard for your business - check out my 6 Easy DIY Steps to Give Your Blog a Face-Lift - Read more.