employer branding

How Content Marketing Will Invigorate Your Employer Brand

How Content Marketing Will Invigorate Your Employer Brand

Are you making the most of your online talent communities? Do you wish you were better at communicating with them but not sure how to start? In this 2017-race for top talent, organisations must stop taking their talent communities for granted and start building strong, meaningful relationships with them so when the time comes – they’re ripe for the picking.

This week I continue my blog series on the value of content marketing for your business, and explore how it will boost your employer brand within your talent communities.

It’s about an 8-minute read – but obviously, totes worth it 😉

How Storytelling Can Enhance Your Employer Brand During Recruitment

How Storytelling Can Enhance Your Employer Brand During Recruitment

We all want an irresistible employer brand - but, are you missing out on opportunities to share your story?

Recruitment campaigns have long been an underutilised strategy to enhance your brand and lay the foundations for high employee engagement post appointment. Because, recruitment grants you access to an engaged audience eager to join you - So, why not impress candidates with an exceptional recruitment experience and start nurturing strong, long-term relationships with your brand. Take them on a journey through your employer story. Here's how it works.

Busting the Gen Y Myth. What's to Love and How To Attract Them

Busting the Gen Y Myth. What's to Love and How To Attract Them

Gen Ys make up almost one-third of our workforce. To attract the top Gen Y talent to your workplace, you must communicate to meet their needs and expectations. Check these 4 communication strategies to help you attract the right talent to your organisation.

How You can Communicate an Effective Employer Brand (That Won't Cost You)

How You can Communicate an Effective Employer Brand (That Won't Cost You)

Having an effective employer brand is top of the HR hit list. But, how exactly do you get one – and what do you do with it once you have it? Keep reading to learn how you can communicate a killer employer brand.