Attract Top Talent to Your Business.
Seriously unboring employer branding & recruitment communication
Hold your horses cowpoke! Before you spend thousands of dollars on expensive advertising and recruitment tools, training, and on-boarding, make sure you're attracting the right people to your roles.
I help bold employers amplify their brand with pitch perfect recruitment content. Words loaded with double helpings of brand personality and extra memorability on the side for dipping. Words that make you stand out in the marketplace and bring the right talent to your door.
Let’s put an end to boring, sucky job ads that no one reads.
“Job ads and recruitment marketing aren't meant to be corp-speak-gobbledygook. It should all be written for the humans you're trying to attract to your organisation.” - Me, 2018
Recruitment Marketing Copywriting Services
I’ve worked in recruitment and corporate HR roles building graduate employer brands for public and private sector organisations - and I have the paper cuts to prove it. This is my jam.
Here's a short list of the cool stuff we can do to polish your employer brand for more successful recruitment:
1. Employer brand voice strategy
Is your employer brand falling on deaf ears? Or the wrong ears? If so, you might need a brand voice makeover.
I'll help you shine bright like a diamond with a distinct employer brand voice that speaks loud and clear to candidates who fit your values and talent needs. You can then communicate freely and consistently in your emails, blogs, LinkedIn articles, and social media captions.
2. Putting the 'ad' in job ads
Your job advertisement is not a description. It's an ad. You're selling your role as well as your organisation’s heart, culture, and opportunities.
I'll help you write job ads that arouse, entice, and convert top talent, so you can attract better quality applicants and spare yourself time wading through one-million ill-fitting resumes. Skip the ugly step-sisters and put that slipper straight on Cinderella!
3. Candidate communication
Think words never hurt you? Poor recruiter communication is a leading cause of negative candidate experiences. Engage your future employees from the beginning with carefully crafted, motivating recruitment campaign communication and on-boarding emails.
Personalise their experience and connect them with your brand, culture, and mission by communicating clearly, consistently, and energetically throughout your entire recruitment and on-boarding experience. Hey presto! Happier, more engaged employees.
4. Talent nurturing and brand engagement
Don’t let all those talented silver medallists slip away! If you wrap up interviews with a merit list of quality candidates but no vacancy to appoint them, stay connected and nurture your talent pipeline.
Keep your talent community warm with:
email nurturing campaigns, and
employer brand engagement communication (newsletters, thought-leadership articles, recruitment blogs).
You'll have a ripe talent community to refer to for future opportunities so you can avoid wasting resources on expensive recruitment campaigns. The best part? It can all be automated, which means you can set it and forget. Sweet.
5. Thought leadership articles
Elevate your thought leadership and brand awareness. Share your knowledge and advice in corporate blogs and LinkedIn articles so you can connect with inspired, new talent.
Some other neat stuff I can do:
set up a talent attraction plan
write social media campaign captions to promote your vacancies
write interview guides and questions to get the best fit for your business
coach hiring managers through recruitment and interview process
sit on interview panels
craft your careers webpage copy
**These extra bits and bobs are only available as part of a campaign package.