Attract Top Talent to Your Business.
Then Engage ‘em.
Savvy employer-branded recruitment communication for the ‘candidate connection’
Spending thousands of dollars on expensive job boards, yet still not attracting the right people to your roles? And then, ghosting the ones you do?
I help employers amplify their brand engagement with pitch perfect recruitment content, like job ads and posts, career sites and chatbots, and candidate emails loaded with brand personality and memorability.
So, if you’re ready to put an end to boring job ads and candidate emails that no one reads and instead cultivate connection with rockstar recruitment marketing… well, then, keep scrollin’.
“Job ads and recruitment marketing aren't meant to be corp-speak-gobbledygook.
It should all be written for the humans you're trying to attract to your organisation.”
- Me, 2018
Recruitment copywriting for talent acquisition
I’ve worked in recruitment and corporate HR roles communicating graduate employer brands for public and private sector organisations - and I have the paper cuts to prove it. This is my jam.
Here's a short list of the cool stuff we can do to polish your employer brand for more successful recruitment:
1. Employer brand voice strategy
Is your employer brand falling on deaf ears? If so, you may need a brand voice makeover.
I'll help you belt out your tune with a distinct employer brand voice guide that speaks loud and clear to candidates who fit your values and talent needs. You can then communicate freely and consistently in your emails, blogs, LinkedIn articles, and social media captions.
Because a cool digital presence isn’t just for the @SparkNotes and the Who Gives a Crap and the Innocent drinks of the interwebs.
2. Punchy EVP statements
Because what good is all that research and strategising without convincing messaging? Don’t let your brand personality and ultimate people perks disappear amongst your dull corp speak - let’s work together and create a few rousing EVP pillar pitches that command attention (and action!) from your target talent audiences.
3. Putting the 'ad' in job ads
Your job advertisement is not a description. It's an ad. You're selling your role as well as your organisation’s heart, culture, and opportunities.
I'll help you write job ads that arouse, entice, and convert top talent, so you can attract better quality applicants and spare yourself time wading through one-million ill-fitting resumes. Reinvest that time into better candidate experiences.
4. Candidate experience communication
Think words never hurt you? Poor recruiter communication is a leading cause of negative candidate experiences. Engage your future employees from the beginning with motivating recruitment campaign communication and on-boarding emails.
Start with a candidate journey touchpoint strategy, and then personalise their experience while connecting them with your brand, culture, and people by communicating clearly, consistently, and energetically throughout their entire recruitment and on-boarding experience. Hey presto! Happier, more engaged employees and talent communities.
5. Talent nurturing and brand engagement
Don’t let all those talented silver medallists slip away! If you wrap up interviews with a merit list of quality candidates but no vacancy to appoint them, stay connected and nurture your talent pipeline.
Keep your talent community warm with:
email nurture campaigns, and
newsletters, thought-leadership articles and recruitment blogs to boost engagement.
You'll have a ripe talent community to refer to for future opportunities so you can avoid wasting resources on expensive recruitment campaigns. The best part? It can all be automated, which means you can set it and forget. Sweet.
6. Thought leadership articles
Elevate your thought leadership and brand awareness. Share your knowledge and advice in corporate blogs and LinkedIn articles so you can connect with inspired, new talent.
Obviously there’s a whole lot more stuff we can cover in between.
Keep scrollin’ to learn more about how we can work together.
Time to get punchy recruitment copy.
Option 1: Pitch Perfect Brand Voice Basics
Sing your sweet tune from the right pitch sheet consistently, with a one page brand voice personality guide. Includes:
Brand voice survey
60min voice consult call
One-pager brand voice summary, values and 3-5 personality traits, how you sound + how you don’t sound.
Cost: $997 AUD | Ask me for conversions
Option 2: Brand Building Foundations
Let’s call this the complete Brandational package, shall we? If you need a pro to help you create your stand out brand voice, positioning and messaging for your team to pick up and use internally - this one’s for you.
Brand Voice Basics plus
Practical Style Guide, tips and copy examples to apply your voice to words
Sizzling copy for EVP & 3 core pillar pitches
Cost: 4,800 AUD | Ask me for conversions
Option 3: The Remarkable Recruitment Campaign Bundle
You’re here to make an impact. So, allow me to save you from job ad clichés and empty rhetoric with punchy brand-infused EVP sales copy, targeted job ad copy, job posts, nurturing talent communication, and marketing messages that excite and delight.
The Remarkable Recruitment Campaign Bundle is fully briefed, researched, and written to appeal to your ideal candidate, so you can attract more of the right ones and onboard them charmingly.
You’ll get:
90min strategy call + 2 x 30min mid-project call
Brand Foundations plus
2 x candidate journey maps
Strategic content messaging roadmap
Careersite landing page (long form copy)
1 x targeted job ad copy (reusable template)
5 x social media promo captions / conversation starters
7-part recruitment - candidate comms - email sequence (reusable)
5-part new hire onboarding email sequence (reusable)
Cost: 12,500 AUD | Ask me for conversions
Big picture strategy to build a qualified talent community? Ask me about adding a candidate touchpoint plan and talent community nurture email sequence to this package.
Option ¯\_ (ツ)_/¯ : Content package pricing
If the bundle’s too much because you’re just looking for a copy edit and snazzier rewrite of existing content, or you have a mix of recruitment communication pieces requiring attention that don’t quite fit, here are the three hourly options for 2022:
Tier 1 - $1,800 AUD | $1,380 USD (12 hours work)
Tier 2 - $3,360 AUD | $2,600 USD (24 hours work)
Tier 3 - $3,900 AUD | $2,950 USD (30 hours work)
All packages include one x 60-min briefing call for brand voice development and project briefing. I can guide you on what’s possible to achieve in timeframes based on your priorities.