writing

Want to Write Better Content? Know Your Audience.

Want to Write Better Content? Know Your Audience.

They say content is King. So, you started blogging and sending emails. You started a Facebook business page and you’re posting prolifically on Instagram. You dabble with video from time to time, plucking up your nerve to make it a full-time thang. Great. Content = King.

Before we even get into technique and the detail of great writing – you must know your audience. You must know who you’re writing for otherwise, nothing’s gonna stick!

How to Know When You're Ready to Hire a Copywriter

How to Know When You're Ready to Hire a Copywriter

So, you’re the head of your empire and ready to unleash your glory on the world - is it time you lassoed a copywriter to power your words and propel you to your destiny? (Read: refresh your copy and make a killing?)

If your messages aren’t getting any traction, and your business isn’t getting hits or engagement with your ideal audience – a copywriter is a logical investment.

But, to ensure it’s a beneficial investment – you gotta make sure you’re ready.

The 4 Essential Content Platforms You Need to Promote Your New Business.

The 4 Essential Content Platforms You Need to Promote Your New Business.

So, you’re new to business. Congratulations – life is about to get amazing for you. I’m talking Nutella mochas by the beach at sunrise amazing. But, I’ll bet these early days have led to some super freak out moments. Freaky deaky hair pullin’, wine scullin’, nail bitin’ freak outs.

Like, for one - how to use your content to sell your business! What the heck is it, what are you s’posed to say, and where should you say it?

But, content doesn’t need to be difficult. And, it doesn’t need to scare you. In this post, I’ll cover the key platforms you should be focusing on to build awareness, connect with your audiences, and convert more sales.

Are These 6 Questions Holding You Back From Starting Your Business Blog?

Are These 6 Questions Holding You Back From Starting Your Business Blog?

I’ve been there – I know how you feel. When you start out in business, life moves fast. Incredibly fast. You look like a duck on water – on the surface, you’re as cool as Danny Zuco, but underneath – your little legs are paddling so hard and fast you’re creating a whirlpool.

Life moves fast, you pick up clients, you get working on projects, and you forget about your blog. Every day you feel guilt and shame that you don’t have a blog and everyone has a blog and everyone keeps telling you you need a blog and… it all just gets a bit much, doesn’t it? So, you talk yourself out of it – I mean, what are you supposed to write about anyway? What’s the point? Where would you even begin?

My guess is the following 6 questions are rattling around in your head and they're holding you back from your blog.

My Final Goal in 2016 and How I'll Achieve It

My Final Goal in 2016 and How I'll Achieve It

It’s December. I’m freaking the hell out that 2016 is nearly over.

There's so much more I wanted to achieve!

I’ve been so inspired by the success of others lately; the dream chasers making it a reality. I’m so inspired by this new #creative life I’ve chosen – that I’ve set myself some outrageously optimistic, yet achievable goals for the final month.

And there is one big one. One final goal that I must meet before the year is out. Something that's so far eluded me. And, I want you to join me.

5 Tips To Avoid Writer's Block

5 Tips To Avoid Writer's Block

How many times per day/week/month do you find yourself staring blankly at your stark white walls, your mind transported into another realm of fear, worry, or anticipation for your upcoming beach holiday, cocktails and the hammock you’ll be hanging from?

Whether writing is your craft or merely a requirement for your role – you will always at some point in your life find yourself staring into white space wishing your brain and hand would talk to each other and start churning out words instead of restful stillness.