Charismatic candidate and talent community emails

Delight and inform top talent with strategic nurture emails that aid self-selection (in and out) before the pang of reneges and no-shows

Positive candidate experiences can make or break your brand. Yet, ghosting remains high (surprisingly, so do renege rates, no-shows, and new hire turnover).

Here are some clipboard-breaking statistics to get you sitting up ‘n’ paying attention to your candidate communication:

• 76% of job seekers said they would warn others * against * applying for a role after a poor candidate experience (LinkedIn poll)

• 63% of job seekers will reject a job offer because of a bad candidate experience (G2)

• Job applicants who don’t receive a job offer are 80% more likely to apply again if they had a positive candidate experience (G2)

• A strong employer brand reduces turnover by 28% and cost per hire by 50% (G2)

• Talent communities can be 34 times more effective than job boards in producing successful hires (PageUp)

What’s the single biggest contributor to a positive and negative candidate experience?

Communication.

Let’s turn those frowns upside down with charismatic candidate emails for your ATS

My speciality.

This is my strength. This is my gift to the world; making employers sound like fun humans you’d like to meet for coffee (and then dedicate the next ten years to).

I nerd out on candidate and employee experience research, stats and industry trends because I love it and well, I love running my red pen through archaic, hideously boring corporate jargon and colouring the page with sunshine and emojis 🌈

Here are few scrumptious options on offer:

Opt #1: Sensational candidate experiences ~ email campaign copy

For hiring managers or recruiters who need an expert to create email copy that nurtures candidates through the recruitment process.

• 7-part email sequence from “application accepted” through to interview outcome.

• 1 x in-depth project briefing questionnaire and call to define brand voice requirements and communication priorities (brand voice strategy and guide is extra for those who don’t have an existing guide and want one created)

• 2 x 30min virtual calls to track and progress

• Background research on brand, competitors and industry

• 2 x revisions of email copy

• Pricing starts at $2000 AUD | $1399 USD

• Optional extra #1 > “abandoned cart” email copy for candidates who abandon their application before submitting.

• Optional extra #2 > extend your email communication campaign into a talent community nurture strategy and email copy to keep those silver medalists engaged for future opportunities.
  

** Great news! This sequence can be created once as a template and uploaded into your ATS to be modified or replicated in-house across divisions or role profiles.

Opt #2: Engaged new employees ~ onboarding email copy

Tailored for hiring managers or recruiters who care about warm welcome experiences.

• 5-part email sequence customised to your key messages (ex. signing the contract, meet the team, your first day, first week check-in, etc)

• 1 x in-depth project briefing questionnaire and call to define brand voice requirements and communication priorities + mapping your new hire journey (brand voice strategy and guide is extra for those who don’t have an existing guide and want one created)

• 2 x 30min virtual calls to track and progress

• Background research on brand and talent community

• 2 x revisions of email copy

• Pricing starts at $1,500 AUD | $1,050 USD

• Option to add additional emails @ $150-$250 per email
  

** Great news! This sequence can be created once as a template and uploaded into your ATS to be modified or replicated in-house across divisions or role profiles.

“A truly unique & clear voice in a sea of same. Kelly is an extraordinarily good communicator & conveys a sense of your brand in every sentence.

— Rita Biankin, Gradconnection

Are you ready to bump brains, clink virtual keep cups and inject warmth into your email copy?