small business

It's Time To Start Being Intentional With Your Content Marketing

It's Time To Start Being Intentional With Your Content Marketing

Are you making intentional decisions that enhance your business content, or, would you say you’re more ‘fly-by-the-seat-of-your-pants’, click your heels three times, and hope for the best?

Successful content must have a clear, purposeful, intentional strategy driving it - here's why.

Why You Need to Combine SEO With Content Marketing for Greater Results

Why You Need to Combine SEO With Content Marketing for Greater Results

You’ve done all this awesome work improving your SEO – but, are you making it work?

When you’re just starting out in business, SEO alone is not enough to thrust you into pole position in Google search. SEO isn’t Michael Schumacher, it’s the Ferrari. You are Michael Schumacher – you still need to drive it.  

This blog will share how.

5 Simple SEO Tips to Boost Your Small Business Content (for free!)

5 Simple SEO Tips to Boost Your Small Business Content (for free!)

Thanks to Google, SEO is an evolving beast (for the better). So, it’s important as a small business owner you stay on top of the rules of SEO engagement so your content doesn’t suffer.

Hopefully, you caught my big SEO rant on Facebook a few weeks back. So, you should now know ‘what not to do’.

This time, I’m gonna give you a few spicy tips on what you can do to optimise your content for search.

Why You Need to Make Time for Business Reflection

Why You Need to Make Time for Business Reflection

I’m a firm believer in earning money from something you enjoy doing so it doesn’t feel like you’re working. Yep. Did that. Became a world class copy writer. When you’re doing something you love, time flies, seasons change, and you become lost in the moment. Because you enjoy it so much.

But, soon enough, structure shoots out the window, boundaries come downs, you forget to say no, and you find yourself working 12-hour days, 6 days a week. But you still love it, right? You just aren’t going to survive for very long doing it. You’ll start to crack, or worse, you’ll just randomly (Spontaneously?) combust one day. Don’t be like that. Don’t combust.

Preparing to Launch? You Must Think Strategically About Your Launch Campaign.

Preparing to Launch? You Must Think Strategically About Your Launch Campaign.

In the past few weeks, I’ve received a lot of last minute marketing and comms requests to promote product launches, major business news / events, business re-launches, and a brand launch in line with a TV documentary release.

Literally, each of these requests came to me within the same fortnight, and the expectations of my clients was that it could all be turned around within the following week! Insane! Talk about pressure! If you are building a business, brand, or site – don’t spend months or years preparing it without also sitting down and mapping out your marketing strategy before you’re ready to hit ‘launch’. Here’s why it hurts.

How Storytelling Can Enhance Your Employer Brand During Recruitment

How Storytelling Can Enhance Your Employer Brand During Recruitment

We all want an irresistible employer brand - but, are you missing out on opportunities to share your story?

Recruitment campaigns have long been an underutilised strategy to enhance your brand and lay the foundations for high employee engagement post appointment. Because, recruitment grants you access to an engaged audience eager to join you - So, why not impress candidates with an exceptional recruitment experience and start nurturing strong, long-term relationships with your brand. Take them on a journey through your employer story. Here's how it works.

What Small Businesses Are Doing Wrong With SEO

What Small Businesses Are Doing Wrong With SEO

Is your SEO strategy doing you more harm than good?

As a copywriter, I hear all sorts of stories from business owners about their personal SEO practices, as well as the money they’re paying for ‘SEO service providers’ to manage SEO for them.

But, not all SEO services are created equal. There are super effective SEO Strategists who cost you an unborn child, and there are crappy, spammy SEO service providers who employ some less than savoury techniques. In my experience, most small business owners are throwing away their money on the crappy kind – and, it could be doing you more harm than good.

My Crafty First Quarter Recap - Kicking Things Off in 2017

My Crafty First Quarter Recap - Kicking Things Off in 2017

Well. These first three months of 2017 have been an exhausting, emotional roller-coaster. Conductor - I'd like to get off now, please. 

A combination of family illness, financial and relationship strain meant a lot of valuable time spent away from building my business. But, as with all my quarterly recaps, I'm grateful to walk away with valuable lessons to help me improve in future. In this case, it's still the same lesson - more of a reminder, really. This first quarter has been another reminder about the importance of self care in business.

Are These 6 Questions Holding You Back From Starting Your Business Blog?

Are These 6 Questions Holding You Back From Starting Your Business Blog?

I’ve been there – I know how you feel. When you start out in business, life moves fast. Incredibly fast. You look like a duck on water – on the surface, you’re as cool as Danny Zuco, but underneath – your little legs are paddling so hard and fast you’re creating a whirlpool.

Life moves fast, you pick up clients, you get working on projects, and you forget about your blog. Every day you feel guilt and shame that you don’t have a blog and everyone has a blog and everyone keeps telling you you need a blog and… it all just gets a bit much, doesn’t it? So, you talk yourself out of it – I mean, what are you supposed to write about anyway? What’s the point? Where would you even begin?

My guess is the following 6 questions are rattling around in your head and they're holding you back from your blog.