Want to Build a Bangin' Employer Brand? 

Here’s how I'll help you stand out. 

Craft My Content - recruitment marketing

You've been settling…

… for corporate clichés and cut’n’pasted copy that all sounds the same but says nothing. Tired words that don't connect. Words that don’t entice people to apply. Which means you’re boring your talent community and they’re looking elsewhere.

But it’s the candidate’s market. As employers, you need to step up and be different so you can stand out as an employer of choice for winning talent. You’ll save time and money on expensive recruitment campaigns because you’ll catch the right talent the first time.

It’s my job to communicate your EVP, and culture, and personality to potential future employees using the power of epically-crafted words for your job ads and recruitment communication.

Craft My Content - employer branding
Kelly Stone - Corporate Writer ABOUT

Oh, hey!

I’m Kelly

and I



brands with clever

HR + recruitment



About Kelly

As far back as I can remember, words have been what I do best. I notched up university qualifications in journalism, communication, and HR, putting them to good use in graduate recruitment and corporate HR roles.

My specialty was creating kick-ass web and social media strategies that built graduate employer brands as employers of choice. Original, bold, and emotive storytelling that connected with our young audiences. 

Working up close in employer branding and HR, I saw a gap in the way business communicates with their people – their talent, customers, and community. The safety switch was often set to ‘bland’, resulting in corporate jargon lacking enthusiasm and emotion.

But, dull content doesn't stick. It doesn’t make people feel anything!

So, I started my business as a freelance copywriter. Drawing from a content marketing mindset, I now work with recruiters and HR to publish energised, conversational content so you can better connect with top talent, employees, and your community.

My HR + recruitment writing services:

Best part about me? I have the subject matter expertise, creativity, AND technical writing skills to match, so if you think I’m your corporate writing BFF -

Craft My Content - About

Wanna know how I’m different?

I write;


content that transforms

I help time-poor employers take control of their content so they produce with purpose and impact. Because I understand the power and practice of strategic content planning and storytelling to spice up the employer branding space.

I write a full range of content – blogs, LinkedIn articles, social media posts, job ads, on-boarding e-mails, employee newsletters – that communicate a strong and consistent message long-term.

content that resonates

I help you identify your employer brand voice so you can amplify it.

I understand your audience: who they are, how they talk, and the way they order their coffee. I create content that connects with their values, challenges, and aspirations, and celebrates your own. The kind of content that lures new faces and reconnects with old ones.

content that connects

I help you build genuine, strong relationships through your blog, social posts, LinkedIn, and email. Oh, the magic and might of the humble email!

Authentic email communication and on-boarding is the golden ticket to long-term brand loyalty. Whether you're building an employer brand or client brand, emails are where your people truly fall in love with you. So, ditch the dull jargon and lifeless job ads and start talking like a human for your humans.

My mission for Craft:

To help businesses create colourful content that showcases their humanity using creative and powerful communication strategies that align their brand personality, value proposition, and purpose with strategic business goals.

Orrite - Think we’re a brand voice fit?

Don’t dilly dally! Let’s clink keep cups, bump brains and chat content. Lock in your free intro call to discuss your next corporate copy project!