In the past few weeks, I’ve received a lot of last minute marketing and comms requests to promote product launches, major business news / events, business re-launches, and a brand launch in line with a TV documentary release.
Literally, each of these requests came to me within the same fortnight, and the expectations of my clients was that it could all be turned around within the following week! Insane! Talk about pressure! If you are building a business, brand, or site – don’t spend months or years preparing it without also sitting down and mapping out your marketing strategy before you’re ready to hit ‘launch’. Here’s why it hurts.