Content marketing is evolving - check out my 7 key content trends for small business marketing in 2018.
Your business content is not something you can just 'wing', flick some salt over your right shoulder, and then hope for the best. Your blogs, emails, video, and social media posts - every single piece matters; You want it to be impactful.
Too often, busy business owners rely on 'reactive' content production to 'maintain brand presence'. What can be done will be done when one feels like doing one. Word. But, this habit for 'anything goes' content is detrimental to a quality brand.
This obsession with content. So. Much. Content.
This obsession with likes and follows. Like me back. Unfollow. Tit for tat even though your tat has nothing to do with your target market and is really just distorting your audience profile and limiting the effectiveness of your promotions.
But still, you chase it.
We’re all drowning in online noise. Everyone has a soapbox. Everyone’s up on it trying to be heard. Entreporn luring the naïve with get-rich-quick schemes. Glorification of ‘the hustle’. It’s made small business marketing a bitch to win.
So, how can service-based business owners build a brand that stands out? How can you connect with your tribe and make them fall in love with you?
I’m going to share some simple ideas in this blog:
Don't you wanna make sure when you next launch a new service you achieve an actual outcome?
Read on my pretties, this blog is your guide to launch success.
They say content is King. So, you started blogging and sending emails. You started a Facebook business page and you’re posting prolifically on Instagram. You dabble with video from time to time, plucking up your nerve to make it a full-time thang. Great. Content = King.
Before we even get into technique and the detail of great writing – you must know your audience. You must know who you’re writing for otherwise, nothing’s gonna stick!