Plan your content. Watch it grow.
How often do you create and publish blogs or social content only to hear…
All that time and energy spent creating instead of business-ing only to find no one in your audience gives-a-damn? Hmph. Frustrating, yes.
So, what can you be doing better?
You need to plan, create, and schedule your content with a kick-ass content plan. You need to ensure what you’re publishing aligns with business goals; that it’s helping you establish a solid brand and area of expertise; that it’s consistently providing value to your audience and business.
I’m gonna help you create your own one-month content calendar in Excel.
Why you need a content plan
Having a well-thought out content plan ensures you’re communicating frequently, consistently, and on brand.
Content plans help you to:
identify topic themes and arcs,
identify opportunities for monetized content (eBooks, eCourses, digital products),
create event and time-specific content,
build momentum for business events and launches,
re-purpose popular content into new forms (videos, infographics, podcasts, courses), and
build a purposeful publishing schedule that aligns with your business goals and objectives.
The benefits of a strategic content plan
How about more time working in your business, and less time stressing about your words, blogs, emails, and social posts every morning after you roll out of bed? Cuz, a good coffee can only get you so far!
Planning your content in advance means you can create it and schedule it at a time that works for you, and not frantically at 10am the morning you feel ‘obligated’ to get something out (hello, writer’s block).
It helps you create on brand messages and information that your audience will value. You’ll produce content that has an objective. A purpose. Content that aligns with your business goals, like, building awareness, trust, and then a flurry of applications for your latest job offering, for example.
You’ll stop hearing crickets because you’ll be creating valuable, higher-quality content that meets your business’ and your audience’s needs.
How to Create a One Month Content Plan
If you don’t have the budget to get a content strategist in to help build your content plan for you, well, the good news is you can create a super simple plan yourself!
Step 1. Create a one month calendar in Excel or Trello or Asana
If that's #toomucheffort, you can download my free template here.
Step 2. Set your marketing objective
What are you trying to achieve this month?
Are you building brand awareness with new audiences?
Increasing your social followers?
Generating more website visits?
Selling a certain product or job advertisement?
Building your authority with thought leadership?
Building your brand trust with helpful, conversational content?
Building customer loyalty / brand ambassadors?
Nurturing your talent journey?
Step 3. Identify your audience
Who are they?
What do they want / like to hear?
Where are they? Facebook? Instagram? LinkedIn?
How can you solve their problems?
Only publish on the platforms where you know your audience is at, and tailor your posts and articles so they meet your audience's needs and pique interest.
Step 4. Identify business priorities and events
Pull up your calendar.
Mark any key business priorities or events happening during the month that align with your marketing objective (business L&D days, product launches, meetings, scoping sessions, anniversaries, birthdays, new branding, industry trends etc).
Step 5. Choose Your Content Theme
Based on your priorities, choose 1 key theme for the month and the content you’ll create to communicate your message. What are the best types of content you can use to explore your theme?
Social platforms (only choose the top 2 where your audience hang out)
Step 6. Schedule your content using the calendar.
What day each week will you publish your blog posts?
When is the best time of day to share your content on your social platforms?
How often will you post to your chosen social platforms?
What time and days will you send your emails?
Which blog topics can be turned into video or infographics?
Step 7. Include something seasonal
Finally - Plot in any key public events, like public holidays, Easter, Christmas, Mother’s Day, EOFY, federal budget, etc.
Use these events to create seasonal or situational content that will immediately grab attention. For example: A selfie with your mother and a nod to her influence on your business life while celebrating Mothers’ Day.
Step 8. Set aside time to create and schedule
Set a reminder in your phone which day you will write and create your content. For example, Tuesday afternoons might be the time you write your blogs. Monday morning might be when you schedule each week’s content.
Over to You
A well-thought out content plan that aligns business objectives with audience needs will help you generate more valuable content in half the time.
Your content plan allows you to plan, create, and schedule your content in advance at a time that’s more convenient for you, eliminating rush jobs, crazy-lady stress, and crappy content that serves no purpose.
Download your free Content Calendar Template and plan, create, and schedule clever content that sticks (and stop wasting your time on those darn crickets!).
Want to start ASAP? Check out the video tutorial below.
Want to build a brand voice that commands like a children’s choir? Get in touch!