business story

How To Share Business Stories That Connect And Convert

I recently worked with a small business client. She asked me, how can my business stand out? How can my content cut through and generate more sales?

“Well, darling” I purred. “You tell stories.”

Honest stories. Relatable stories. Inspiring stories. Stories that build audiences. Stories that lure them, that hook them, that leave them hungrier for more. You create an insatiable appetite for your story.

You don’t want to sit in your business dingy every day, without any wine or cheese, and just chill… bored… tired… exhausted… sunburnt…hopeless… helpless… for 12 hours straight, your hook and sinker submerged in the water, waiting. Waiting. Waiting for an unsuspecting fishy to swim by and take a bite.

What. A. waste. Of. Your. Time.