Content marketing without strategy is really just content – content is really just you wasting time publishing stuff that doesn’t move your business closer to your desired goals. Here are 4 common mistakes businesses make when they publish content.
Content marketing is evolving - check out my 7 key content trends for small business marketing in 2018.
Your business content is not something you can just 'wing', flick some salt over your right shoulder, and then hope for the best. Your blogs, emails, video, and social media posts - every single piece matters; You want it to be impactful.
Too often, busy business owners rely on 'reactive' content production to 'maintain brand presence'. What can be done will be done when one feels like doing one. Word. But, this habit for 'anything goes' content is detrimental to a quality brand.
This obsession with content. So. Much. Content.
This obsession with likes and follows. Like me back. Unfollow. Tit for tat even though your tat has nothing to do with your target market and is really just distorting your audience profile and limiting the effectiveness of your promotions.
But still, you chase it.
We’re all drowning in online noise. Everyone has a soapbox. Everyone’s up on it trying to be heard. Entreporn luring the naïve with get-rich-quick schemes. Glorification of ‘the hustle’. It’s made small business marketing a bitch to win.
So, how can service-based business owners build a brand that stands out? How can you connect with your tribe and make them fall in love with you?
I’m going to share some simple ideas in this blog:
Before I freelanced, I built engaging employer brands for graduate recruiters. It came to me as easy as eating flourless chocolate mud-cake. Smooth. Because, I was sharing someone else’s story.
I was sharing my love and connection to another’s brand. Videoing other employees. Sharing other employee’s stories. Speaking in someone else’s brand voice. I was the faceless storyteller behind the story.
Wish your words breathed more life than the bland, corporate jargon you're used to? Check out my 4 Tips to Be a More Engaging Writer.