social media marketing

Are You Creating Killer or Filler Content?

Are You Creating Killer or Filler Content?

Your business content is not something you can just 'wing', flick some salt over your right shoulder, and then hope for the best. Your blogs, emails, video, and social media posts - every single piece matters; You want it to be impactful.

Too often, busy business owners rely on 'reactive' content production to 'maintain brand presence'. What can be done will be done when one feels like doing one. Word. But, this habit for 'anything goes' content is detrimental to a quality brand.

Stop Chasing Fake Likes and Start Amplifying Your Face-to-Face Brand

Stop Chasing Fake Likes and Start Amplifying Your Face-to-Face Brand

This obsession with content. So. Much. Content.

This obsession with likes and follows. Like me back. Unfollow. Tit for tat even though your tat has nothing to do with your target market and is really just distorting your audience profile and limiting the effectiveness of your promotions.

But still, you chase it.

It's Time To Start Being Intentional With Your Content Marketing

It's Time To Start Being Intentional With Your Content Marketing

Are you making intentional decisions that enhance your business content, or, would you say you’re more ‘fly-by-the-seat-of-your-pants’, click your heels three times, and hope for the best?

Successful content must have a clear, purposeful, intentional strategy driving it - here's why.