Wish you could write impactful work words that your employees / boss / peers connect with, respond to, and enjoy? Ditch the dull corporate words with these simple writing tweaks. Read on!
When you’re a sole trader or small business, your brand voice is the only thing that makes you different from EVERYONE else. This blog will work through some simple tips to help you identify your brand voice and apply it to your content. Read more.
This obsession with content. So. Much. Content.
This obsession with likes and follows. Like me back. Unfollow. Tit for tat even though your tat has nothing to do with your target market and is really just distorting your audience profile and limiting the effectiveness of your promotions.
But still, you chase it.
We’re all drowning in online noise. Everyone has a soapbox. Everyone’s up on it trying to be heard. Entreporn luring the naïve with get-rich-quick schemes. Glorification of ‘the hustle’. It’s made small business marketing a bitch to win.
So, how can service-based business owners build a brand that stands out? How can you connect with your tribe and make them fall in love with you?
I’m going to share some simple ideas in this blog:
Before I freelanced, I built engaging employer brands for graduate recruiters. It came to me as easy as eating flourless chocolate mud-cake. Smooth. Because, I was sharing someone else’s story.
I was sharing my love and connection to another’s brand. Videoing other employees. Sharing other employee’s stories. Speaking in someone else’s brand voice. I was the faceless storyteller behind the story.
What’s your brand saying about you? I mean, more than your designer logo and your matching shoe and clutch colour scheme. Your words, your personality, your service, your product?
And, is your brand telling a true story? Is it connecting with your ideal audience or, is your highfalutin tone attracting hipsters when you really want housewives?
I’m going to explore the link between your brand experience and your ideal audience through a tale of 3 coffee shops. Coffee. Aaah. Life’s elixir. Let’s brew on this.