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How Storytelling Can Enhance Your Employer Brand During Recruitment

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We all want an irresistible employer brand - but, are you missing out on opportunities to share your story?

Recruitment campaigns have long been an underutilised strategy to enhance your brand and lay the foundations for high employee engagement post appointment. Because, recruitment grants you access to an engaged audience eager to join you - So, why not impress candidates with an exceptional recruitment experience and start nurturing strong, long-term relationships with your brand. Take them on a journey through your employer story. Here's how it works.

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The 4 Essential Content Platforms You Need to Promote Your New Business.

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The 4 Essential Content Platforms You Need to Promote Your New Business.

So, you’re new to business. Congratulations – life is about to get amazing for you. I’m talking Nutella mochas by the beach at sunrise amazing. But, I’ll bet these early days have led to some super freak out moments. Freaky deaky hair pullin’, wine scullin’, nail bitin’ freak outs.

Like, for one - how to use your content to sell your business! What the heck is it, what are you s’posed to say, and where should you say it?

But, content doesn’t need to be difficult. And, it doesn’t need to scare you. In this post, I’ll cover the key platforms you should be focusing on to build awareness, connect with your audiences, and convert more sales.

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4 Strategies to Generate Compelling Content Ideas for Your Blog

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4 Strategies to Generate Compelling Content Ideas for Your Blog

It's easy to feel like some kind of intense content machine - constantly churning out words and things; blindly hoping at least one of them will be good enough to convert into a sale. All that effort seems so much more worthwhile then.

While content creating is really, really good for business - it also must be compelling because you risk turning a lot of people off when you're churning out shit. This post will run through some strategies to help you come up with enough of the right content to blow up your blog.

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Are These 6 Questions Holding You Back From Starting Your Business Blog?

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Are These 6 Questions Holding You Back From Starting Your Business Blog?

I’ve been there – I know how you feel. When you start out in business, life moves fast. Incredibly fast. You look like a duck on water – on the surface, you’re as cool as Danny Zuco, but underneath – your little legs are paddling so hard and fast you’re creating a whirlpool.

Life moves fast, you pick up clients, you get working on projects, and you forget about your blog. Every day you feel guilt and shame that you don’t have a blog and everyone has a blog and everyone keeps telling you you need a blog and… it all just gets a bit much, doesn’t it? So, you talk yourself out of it – I mean, what are you supposed to write about anyway? What’s the point? Where would you even begin?

My guess is the following 6 questions are rattling around in your head and they're holding you back from your blog.

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How You can Communicate an Effective Employer Brand (That Won't Cost You)

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How You can Communicate an Effective Employer Brand (That Won't Cost You)

Having an effective employer brand is top of the HR hit list. But, how exactly do you get one – and what do you do with it once you have it? Keep reading to learn how you can communicate a killer employer brand.

Audience Engagement and the Power of Words. How to Craft Engaging Content in Our Distracting World.

Audience Engagement and the Power of Words. How to Craft Engaging Content in Our Distracting World.

If you’re anything like me – you’re easily distracted by shiny, squishy, flashy, sparkly, new, or yellow every 8 seconds. Current research actually shows that humans have a shorter attention span than goldfish (thanks smartphone)!

So, in the age of content marketing where we’re consuming most information online – how the heck are you supposed to remain interesting? How can you keep your audience engaged with your content and stop them bouncing off to the next shiny yellow website?

Aaaah! The very nature of my existence these days and something I’m going to help you with.

It’s your ability to connect through emotive language and storytelling.

5 Tips To Avoid Writer's Block

5 Tips To Avoid Writer's Block

How many times per day/week/month do you find yourself staring blankly at your stark white walls, your mind transported into another realm of fear, worry, or anticipation for your upcoming beach holiday, cocktails and the hammock you’ll be hanging from?

Whether writing is your craft or merely a requirement for your role – you will always at some point in your life find yourself staring into white space wishing your brain and hand would talk to each other and start churning out words instead of restful stillness.

Craft My Content
Respectfully working on Yuggera/Jagera and Turrbal Country, Queensland
e: kelly[at]CraftMyContent.com.au

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