How are you connecting with your audience online?
If you’re just starting out, like, you’re so new you’re still pen scratchings on a sheet of paper (like me), then it’s super important that you sit down and map out some sort of communication strategy from the get-go.
What the flip is a communication strategy???, I hear you all wail.
I guess it can be pretty daunting if you’ve never done one before. But if you do a quick google search you’ll find heaps of templates and inspiration. They’re also pretty easy once you get the hang, and extremely valuable in helping you to visualise your content marketing and communication agenda.
You Can't 'Wing' Content
Now, I know there are types out there, those risky play-by-their-own-rules pull-out-the-usb-before-ejecting types who’re lucky to even still be alive, might I add. You’re all probably thinking, ugh.
I hate plans. Plans just totes aren’t my thing #soznotsoz #toobusy #wasteoftime
But I’m writing and I’m telling you to do one. So there.
Granted, I’m a Virgo, so structure and processes are very comforting for me. But, I’m also a creative. Boundaries are not my friend. Boundaries are to be stretched and broken. So let's find the balance between the two.
Key Things to Consider When Crafting Your Communication Strategy
- What are your objectives?
- Who are you?
- Who’s your audience?
- What are your values?
- How often will you post?
- What content will you post?
- What are your key messages?
- Which platforms will you use and why?
The reality is, it’s absolutely no use to you at all if you create an online presence but you don’t look after it. This is not something you can just palm off to your receptionist and hope they strike it lucky with a post every so often.
Think of it like a puppy. You bring home this beautiful little blob of awesome. You smother it with kisses and cuddles because it’s so new and well, cute still. You want to keep touching it. You want to keep playing with it because it can do cool tricks for you.
But then what happens a week later when you start drowning in work and you don’t have time to play anymore? Do you just let the puppy roam free all day? Do you risk coming home to a nightmare, rubbish-riddled hell hole?
Are ya feelin’ me? Now go back and answer my questions before we start talking about your brand.
Work Out Your Online Brand
Sit down. Grab a pen and a cuppa. Find a quiet space in the sun where you can focus. And answer these questions:
- Who are you?
- What do you stand for?
- What do you want to be known for?
- And if you know the real answer to this – why do people come to you specifically?
Here are my answers for your #inspo:
- I’m freakin’ funny. I’m a stand-up kinda gal who loves to write and loves loves loves to drink coffee. I like to meet new people, I like to share my knowledge, and when I’m really on fire, I do all these things at once! Ha!
- I stand for outstanding service. Quality content. Genuine connections.
- #bethebrand #customerservice #reliable #craftycopythatsells #hashtag
- People come to me for my creativity, my honesty, and my genuine willingness to help and share.
These are your key messages to communicate and demonstrate in all that you do. These answers determine your online brand.
Time To Get Crackin' On Your Communication Plan
A communication strategy is an awesome tool to put your ideas down on paper and really map out your opportunities to connect online – by highlighting and sharing the right content for your audience.
It will identify your brand and help you set your voice, language, style, boundaries and expectations.
So, before launching your new brand, business, or product, do this one thing. Download a communication plan template from google and populate it. Or, talk to a copywriter or content marketing expert (me!) who can help you find your voice and set yourself up for launch success!