If you want to attract better candidates to your job opportunities, you’ll need to build employer brand awareness before the job ad. Here’s how to apply a traditional marketing funnel to talent acquisition.
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New Employer Brand, Now What? How Brand Voice Helps You Stand Out and Attract Better Talent
Your employer brand is painstakingly carved out in every interaction (job seekers, new hires, employees, and departing employees) and at every touchpoint in the candidate journey. Here’s how using brand voice in recruitment marketing helps you stand out and attract better talent.