Kelly Stone 15 April 2024 Human Resources Today, Employer Branding Why a cookie cutter EVP won’t be the talent catcher you hoped for (and what to do instead) Kelly Stone 15 April 2024 Human Resources Today, Employer Branding Is your EVP a waffly ineffective mess? This article explores what an EVP is meant to be, and how you can turn yours into an attention-grabbing talent catcher.