Top advice and templates for DIY digital content

As a determined, forward-thinking recruiter, you understand the importance of digital content marketing and on-brand communication. You know it helps you stand out. 

But geez it’s hard. 

You try to make your words sound more like you but find them always falling flat.

And when you’re not busy sweet talking candidates and clients, you find five minutes of precious time to pour into planning your content, only to hit publish and get as much attention as a pot of natural yoghurt surrounded by chocolate pudding.

It’s enough to drive to you to, well, eat a shelf-full of chocolate pudding.

You know you need to build authority and awareness but feel your content and voice sounds exactly the same as every other recruiter in your space.

Don’t give up! You can get it right. 

That’s why I’ve created The Kick-Ass Recruiter’s Clever Content Bundle. 

Because the standard of recruitment marketing and communication is lacklustre at best, and non existent at worst. You can create a you-centred brand that stands out.

For the courageous and curious recruiter

This mega bundle is for boutique recruiters who want to get pitch perfect clarity on their brand voice, content marketing strategy, and communication.

Whether you’re coming to this completely fresh or you’ve had a bloody good go at creating a workable content marketing strategy and personalised email communication but it’s fallen flat, you’re in the right place. 

These 5 glorious digital products have the resources to fit all the puzzle pieces together.

It’s time to communicate with purpose. It’s time to create connection.

The advice, worksheets and templates included are the foundations of a strong online brand. 

It gives you clarity, direction and focus so you can kick content confusion to the curb.

Everything in The Kick-Ass Recruiter’s Clever Content Bundle is drawn from six years working as a recruiter (agency and graduate exp) and more than four years working as a content marketer and brand voice perfecter. 

The resources are ones I regularly use with my clients and in my workshops — you can get them all in this bundle, print them out and use them forever. 

Follow the advice and complete the templates. Simples. Once you’ve made your way through The Kick-Ass Recruiter’s Clever Content Bundle, you should have clear brand messaging, punchy email and social media copy, and a kick-ass content marketing strategy that you’re not afraid to use!

Here’s what you get

RECRUITER GUIDE TO CONTENT MARKETING (Value $180)

• Summary of 3 core content marketing pillars: brand basics, finding inspiration and planning content strategy

• Fill-as-you-go worksheets to answer the key questions needed for creating a tight content marketing plan

• 4 print and use templates including content planners and customer avatar template

• Content marketing time-saving tips.

CLIENT EMAIL TEMPLATES FOR RECRUITERS (Value: $160)

• 13 email templates to cover 12 recruiterly conversations with clients.

  • Includes:

    • the cold email outreach (and follow up)

    • new client welcome email

    • nurture email / extra lead touch point

    • recruitment process update

    • recruitment wrap up (placement)

    • recruitment wrap up (no placement)

    • client check in

    • invoice request (and follow up)

    • un-sucky out of office.

• Each email has been written with options to customise and personalise. Set them up in your CRM and tweak on demand.

CANDIDATE EMAIL TEMPLATES FOR RECRUITERS (Value: $120)

• Stop ghosting! Communicate clearly with your candidates using these personalised candidate emails.

• 7 email templates to cover your candidate’s journey with you.

  • Includes:

    • application received auto-responder and recruiter introduction

    • interview confirmation

    • standard rejection email

    • invitation to join talent community even though unsuccessful at interview

    • touching base email > update candidate job seeking status

    • reaching out to former candidates to present an opportunity

    • reaching out to new candidates (cold emails)

• Each email has been written with options to customise and personalise. Set them up in your ATS / CRM and tweak on demand.

GUIDE TO WRITING BETTER JOB ADS (Value: $80)

• Standard job ad template and tips to help you create an on brand job ad experience you can replicate consistently across roles, industries, and offices.

• My Top 5 copy tips for writing stronger copy based on marketing and communication principles.

CAPTION THIS FOR SPUNKY JOB POSTS: (Value: $50)

• 15 conversation starters that help you writer spunkier job posts when promoting new opportunities on social media. No more “Exciting new opportunity for {{Insert role title}}”!

That’s a * whole * lot of chocolate pudding just sitting on my virtual shelf waitin’ to be consumed.

Read to binge it all?

Grab the bundle now.

Who’ll most benefit from the bundle

2020 was a big year that rocked the recruitment industry. In response to the uncertainty, some recruiters decided to start their own business.

After fielding several enquiries about my marketing services but with budgets lacking the ability for custom 1:1 jobs, I decided to create a DIY bundle to help these entrepreneurial recruiters establish the foundations for brand awareness and authority to differentiate themselves in the industry.

The bundle will work best for individuals or small teams who want to build a strong niche brand.

Defining your brand values, mission, audience, voice, and positioning takes a lot of thought, a dash of curiosity, and a bit of time. If you’re lacking these three things, you can contact me about a Brand Voice Strategy session, where I can create your high level brand voice summary and style guide to refer to and apply to your marketing content and email communication templates.