A strong personal brand can expose you to new career opportunities, introduce you to top talent, and establish your authority in your field. Maybe you lack confidence, or maybe you don’t know where to begin. Wherever you’re at, here are 4 things you need to create a strong and recognisable personal brand online.
Are You Creating Killer or Filler Content?
Your business content is not something you can just 'wing', flick some salt over your right shoulder, and then hope for the best. Your blogs, emails, video, and social media posts - every single piece matters; You want it to be impactful.
Too often, busy business owners rely on 'reactive' content production to 'maintain brand presence'. What can be done will be done when one feels like doing one. Word. But, this habit for 'anything goes' content is detrimental to a quality brand.
Build a Stand-Out Personal Brand
We’re all drowning in online noise. Everyone has a soapbox. Everyone’s up on it trying to be heard. Entreporn luring the naïve with get-rich-quick schemes. Glorification of ‘the hustle’. It’s made small business marketing a bitch to win.
So, how can service-based business owners build a brand that stands out? How can you connect with your tribe and make them fall in love with you?
I’m going to share some simple ideas in this blog:
