👋 I’m Kelly Stone, Creative Content Writer
I communicate employer brands with vibrant words that captivate your candidates.
Ready to ditch your crappy cut’n’pasted recruitment copy?
Introducing: charismatic communication that elevates employer brands
As a creative writer, I bring your employer brand to life on the digital page in the personality your words take on at every stage in your candidate to new hire journey.
Because what good is your fancy employer brand + EVP statement without execution? 💥
Here’s how I’m a swiss army knife of talent:
talent touchpoint (communication) strategy
EVP and pillars throughout recruitment copy
chatbot scripts
career site copy
career and employment blogs
social media job posts
strategic employer-branded candidate, new hire and talent community nurture email sequences
job ads.
And it all matters because…
A strong and effective employer brand creates a future where your recruitment times and costs are halved because turnover is low, engagement is high, and your talent community eagerly wait in the wings for the call up to showtime.
Consistent and transparent communication shows you care.
When people feel how much you care, they care, too.
Plus, you know, you can also communicate important information about your roles, teams, workplace culture and values that helps rule out the horror shows and second-guessing no-shows.
¯\_(ツ)_/¯
About Kelly
Chief Conversation Maker @ Craft My Content.
I developed my obsession with light, conversational emails during my employed years as a graduate recruiter.
As a millennial, I detested the overly corporate and jargon-heavy email updates sent by everyone from the not-so-socially-engaging social club to the CEO. I made it my mission to write with flair, because an email fails when the message doesn’t connect.
And as someone who’s been through a few recruitment processes of my own, I also know how sucky it feels to apply for a role and feel dead inside when employers ghost.
I refused to let my gradlings feel inadequate. I wanted them to read everything, understand it and above all - enjoy it. Even if they weren’t successful, I ensured they still had a great time while in my care.
I know how powerful acknowledgement can be.
I know how powerful emotive communication can be.
And I know how much work recruiters and talent acquisition have to do just to communicate *averagely* with candidates and new hires.
And that’s why I decided to make a business of it.
Quals and things
Not just a pretty face with a lust for lively words, I’ve notched up university qualifications in:
journalism
communication, and
HR.
And I’ve put them all to good use in graduate recruitment and corporate HR roles.
Since starting my content writing business, I’ve worked with small and micro business owners on their website and content marketing, as well as government agencies and larger entities. I spent a lot of time on content marketing strategy and brand voice before niching down to only service the candidate and employee experience communication space.
Which means now when I write, I am drawing from a content marketing mindset to help marketers, recruiters and HR publish energised, conversational content that purposefully connects with talent, employees and community.
Wanna know how I’m different to other creative content writers?
I write;
content that transforms
I help time-poor employers take control of their content so they produce with purpose and impact. Because I understand the power and practice of strategic content planning and storytelling to spice up the employer branding space.
content that resonates
I help you identify your employer brand voice so you can amplify it. Starting with your audience: who they are, how they talk, and the way they order their coffee. I create content that connects with their values, challenges, and aspirations, and celebrates your own. The kind of content that lures new faces and reconnects with old ones.
content that connects
I help you build relationships through your blog, social posts, LinkedIn, and email. Oh, the magic and might of the humble email! Authentic email communication and on-boarding is the golden ticket to long-term brand loyalty. Whether you're building an employer brand or client brand, emails are where your people truly fall in love with you.
So, ditch the dull jargon and lifeless emails and start talking like a human for your humans.
The Crafty Mission:
To humanise the way organisations communicate with their people.
To inspire talent acquisition to write experience-led human-centric conversations that align brand personality, values, and purpose with strategic business goals.
Values:
#1 Girl Talks Straight
All honesty, no BS. Girl gives it straight (and prefers to take it straight).
#2 Girl Talks *A LOT*
I communicate openly and often. It’s my mission to overhaul candidate and employee comms, so naturally, I overcommunicate with clients to show ‘em how it’s done ;)
#3 Girl Creates Boldly
I don’t do what’s always been done. I break grammar rules. I write punchy words. I create impact.
#4 Girl Beats Real
What you see is what you get. I am open, warm, and *human* (much like your new brand voice)
#5 Girl Writes Quality
Not a slap-dash content churning machine. I research intensively, I self-develop, I produce quality. I don’t disappoint.
Think we’re a brand voice fit?
Don’t dilly dally! Let’s clink keep cups, bump brains and chat content. Lock in your free intro call to discuss your next employer branding project!
