Learn to Level-up Your Work Words.
Practical content writing workshops so
your team can write stuff other people
actually want to read.
Are you all still writing the same way you have for the past fifteen years? Are you notoriously stuffy ‘n’ boring, and do your messages fail to cut through?
Thanks to our glorious interwebs and social media, consumer behaviours and expectations have changed; we’re now all seven-second consumers. So, if your words are boring as bat-shit and failing to connect with your talent - well, you already know the answer. No one engages with your message. No one connects with your brand. No one gives a damn about what you have to say 😘
As a professional communicator with years of experience in HR and recruitment, I can help your team get a clear understanding of content writing fundamentals and employer brand voice to write purposeful recruitment and employer content people actually enjoy reading.
In-house workshop topics:
Check out my specialty workshop topics below, or talk to me about customising an in-house workshop for your team.
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Creative writing for recruitment teams
Get tongue-tied in front of a computer? Or maybe corporate wafflitis is your style. Either way, you’re not connecting with your candidates when you try showing up online.
The thing is, most educated people assume that because they went to university, or because they scored a B++ in high school English, their writing skills are rad AF. Sorry to break your heart, but it’s probably not true (or why else would you be here?). I draw on communication and journalism basics and blend them with creative writing tools and techniques to help you confidently jazz up your work words and craft compelling messages and stories that evoke an emotional response from audiences. I call it, lingo-loosening.
In this super interactive with in-session writing exercises, we cover:
Writing mindset shifts to work on confidence
Unlocking your personal writing voice
Quick tips for writing like a human
Top tips to keep your authentic writer voice aligned with the employer brand voice
Creative writing tools and techniques to help you jazz up your posts.
75-min webinar (from $900 AUD for teams <10).
Powerful personal brands
Stand out and be seen. Learn to confidently write powerful on-brand recruitment content for your social media profiles and talent emails that help you build your personal brand authority. The result? Higher engagement with your content, higher reach and, developing your reputation as the trusted, go-to authority in your niche space means invitations to podcasts and webinars (further amplifying your reach!). Ideal candidates will come to know of and trust you organically.
Super interactive with in-session writing exercises. We cover:
Establishing your personal brand values, strengths and key messages
Unlocking your authentic brand voice (how you’ll sound when you write)
Positioning your brand authority to catch your target audience (what you’ll write about, for who, and why)
Quick tips for writing like a human
Creative writing tools and techniques to help you jazz up your social media posts.
90-min webinar, includes digital worksheets (from $1,200 AUD for teams <10).
Clickable job ads
Great job ad copy starts with an understanding of your ideal candidate, so you can then use persuasive copywriting techniques that tap into their emotional drivers, connect them with your offer, and compel them to apply.
In this workshop for agency recruiters or internal hirers (talent aquisition, HR, small business managers), you’ll be encouraged to think more strategically about your copy and learn the practical tools and techniques you need to write punchy, persuasive job ads.
Course content:
Why job ads are ineffective
Examples of good and bad copy
3 Bs of bloody good job ad copy
Recruitment writing dos and don’ts
Mastering copy: Understanding your audience
Mastering copy: Employer brand voice and energy
Mastering copy: Refining the EVP and emotional hook
Mastering copy: Persuasive writing techniques
Mastering copy: Captivating copywriting formulas
Activities
3 hour webinar workshop ($220 per person, minimum 5 people per session)