If your business has a small or unknown brand and you’re struggling to compete with industry giants, you may benefit from a strategic employer branding campaign. Here are three reasons why employer branding has a big benefit for small-brand businesses.
Add some schparkle to your resume with these clever new WFH skills
Marketing is changing. Here are 3 simple ways to improve your content in 2020
How over-communicating can help avoid hysteria during change
Keeping the Crazy at Bay When Life Gets Busy
Stop Chasing Fake Likes and Start Amplifying Your Face-to-Face Brand
This obsession with content. So. Much. Content.
This obsession with likes and follows. Like me back. Unfollow. Tit for tat even though your tat has nothing to do with your target market and is really just distorting your audience profile and limiting the effectiveness of your promotions.
But still, you chase it.
It's the Quarter 3, 2017 Crafty Business Update / Review!
Reflecting On My First Year In Business - The Dream And The Reality
5 Simple SEO Tips to Boost Your Small Business Content (for free!)
Thanks to Google, SEO is an evolving beast (for the better). So, it’s important as a small business owner you stay on top of the rules of SEO engagement so your content doesn’t suffer.
Hopefully, you caught my big SEO rant on Facebook a few weeks back. So, you should now know ‘what not to do’.
This time, I’m gonna give you a few spicy tips on what you can do to optimise your content for search.
Why You Need to Make Time for Business Reflection
I’m a firm believer in earning money from something you enjoy doing so it doesn’t feel like you’re working. Yep. Did that. Became a world class copy writer. When you’re doing something you love, time flies, seasons change, and you become lost in the moment. Because you enjoy it so much.
But, soon enough, structure shoots out the window, boundaries come downs, you forget to say no, and you find yourself working 12-hour days, 6 days a week. But you still love it, right? You just aren’t going to survive for very long doing it. You’ll start to crack, or worse, you’ll just randomly (Spontaneously?) combust one day. Don’t be like that. Don’t combust.