Job ads catching crickets?

Tight market or not – it’s time to ditch the copy/paste job description for good, even if your toes curl with angst because you “can’t write”, don't have time, or have no idea where to start.

Because here’s the simple truth: you’ll never stand out online if you keep sounding the same as everyone else. You’ll never compel the right candidates to apply if you blind pitch your job offer to everyone and their dog.

And that’s what happens with most job ads.

That’s why you can’t attract any decent candidates (or catch a hundred wrong ones).

Great job ad copy starts with an understanding of your ideal candidate, so you can then use persuasive copywriting techniques that tap into their emotional drivers, connect them with your offer, and compel them to apply.

In this workshop for internal hirers (talent aquisition, HR, small business owner/managers), you’ll be encouraged to think more strategically about your copy and learn the practical tools and techniques you need to write punchy, persuasive job ad hooks.

Course content:

• Why job ads are ineffective (examples of good and bad copy)

• My C-A-T-C-H formula for compelling job ad copy

• The Cheat’s Guide to Employer Brand Voice (for non-marketers)

• Mastering copy: Understanding your audience

• Mastering copy: Refining the EVP and emotional hook

• Mastering copy: Persuasive writing techniques

• Mastering copy: Captivating copywriting formulas

• Activity

Includes:

• writing activities and a workbook so you walk away from the session with a persuasive, on-brand job ad hook (sales pitch)

• seven days’ post-webinar access to the recording.

Here’s what you won’t get:

• The history of job ad copy or a bunch of theory – it’s an online course and attention spans are fleeting. This is all the practical techniques and tools to write a persuasive clickable job ad once we’re done.

• A universal, one-size-fits-all job ad template to conform to. Because I believe your job ad needs to serve your audience and your brand personality and mission (meaning what’s good for a humanitarian charity will differ for a tech overlord or startup etc).

• Handholding through all your finer details, like mandatory requirements. This is a copywriting course, so it’s focused on the sales and persuasive copy techniques leading candidates into your bullet lists.

Keen to get cracking? Grab your seat 👇

WHEN: 22nd May, 11.30am-2pm AEST

COST: $275 AUD (equiv ~ $200 USD *check your payment provider)

Limited spots.