Attract Top Talent to Your Business. 

Seriously Unboring Employer Branding & Recruitment Communication

There's no point spending thousands of dollars on expensive advertising and recruitment tools, training, and on-boarding, if you're attracting the wrong people who won't last three months!

You want to hire the best fit, but, you need to grab their attention first.

Ditch the stuffy job descriptions that don't capture the right applicants, and double down on the candidate experience.

I'll help you write personable, conversational, captivating copy for your job ads, recruitment emails, social media marketing, website, and company blog.



Job ads and recruitment marketing isn’t meant to be corp-speak-gobbledygook. It should be written for the humans you’re trying to attract to your organisation.
— me, 2018

Kelly Stone - Recruitment Copywriter

Recruitment Marketing Copywriting Services

Once upon a time, I worked in recruitment and corporate HR roles building graduate employer brands for public and private sector organisations. This is my jam and I'm ready to get crackin'.

Here's a short list of the cool stuff we can do to polish your employer brand during recruitment:

1. Employer brand voice strategy

Got an employer brand that's not cutting through? Not attracting enough of the 'right' candidates who fit your values and talent needs? You might need a brand (writing) voice makeover.

I'll help you shine bright like a diamond with a distinct employer brand voice and key messages for your target market, so you can communicate proudly and consistently in your emails, blogs, LinkedIn articles, and social media captions.


2. Putting the 'ad' in job ads

Your job advertisement is not a description. It's an ad. You're selling your organisation and your role. Stop losing top talent with your boring, cliched corporate job descriptions and start selling your heart, culture, and opportunities.

I'll help you write job ads that arouse, entice, and convert top talent, so you can attract better quality applicants (and spare yourself time wading through one-million ill-fitting resumes).


3. Candidate communication

Poor recruiter communication is a leading cause of negative candidate experiences which affects engagement and public brand perception. Engage your future employees from the beginning with carefully crafted recruitment campaign communication and new employee on-boarding emails.

Personalise their experience and connect them with your brand, culture, and mission by communicating clearly, consistently, and energetically throughout your entire recruitment and on-boarding experience for happier, more engaged employees.


4. Talent nurturing and brand engagement

What do you do with your silver medallists once recruitment has finished? If you wrap up interviews with a merit list of quality candidates but no vacancy to appoint them, nurture your talent pipeline! Don't drop it while they're hot.

Keep your talent community warm with:

  • email nurturing campaigns, and
  • employer brand engagement communication (newsletters, thought-leadership articles, recruitment blogs).

You'll have a ripe talent community to refer to for future opportunities (so you can avoid wasting resources on expensive recruitment campaigns!). Best yet? It can all be automated, which means you can set it and forget. Sweet.


5. Thought leadership articles

Elevate your thought leadership and brand awareness. Share your knowledge and advice in corporate blogs and LinkedIn articles so you can connect with inspired, new talent.


Other neat stuff I can do:

  • set up a talent attraction plan
  • write social media campaign captions to promote your vacancies
  • write interview guides and questions to get the best fit for your business
  • coach hiring managers through recruitment and interview process  
  • sit on interview panels
  • craft your careers webpage copy


**These extra bits and bobs are only available as part of a campaign package.


* Unboring recruitment campaign packages from  4,297 AUD  |  3,287 USD

or start small - new job ad copy from  499 AUD |  399 USD


Employee engagement communication

Thought you'd be building your employer brand with existing employees? You should check out my corporate writing services.

Not sure if I'm the right gal for you? Hey - that's cool. You can stalk more about me here.