Punchy Launch Marketing Campaigns
Ready to Get Your Launch Party Started?
Got a bright-and-shiny new digital product, service, or promotion you’re DYING to launch?
Before you race in guns-a-blazin’ – make sure you’ve mapped out an effective marketing campaign.
Because – no one will buy from you when:
· They don’t know you exist
· They don’t know what you're selling
· They don’t know why what you're selling is going to #totallychangetheirlife
Lemme guess – your last launch was a flop. You’ve been down this launch road before and suffered the devastating, soul-crushing sounds of silence #ouchies
What usually goes wrong with a sales launch:
SPONTANEITY - You drop it when it's hot but, don’t spend any time on marketing to build demand or curiosity in advance.
WRONG AUDIENCE – You don’t tap into the hungry audience your product was born to appease.
YOU DIDN'T START WITH WHY – You fail to sell the pain points your product gallantly aims to cure (AKA benefits).
Don’t ever drown your gorgeous face in a half-strength soy mocha latte ever again.
Learn how to build a launch marketing campaign with extra kick.
Wanna be saved from the soul-crushing sounds of selling silence?
Launch Your New Product or Service with A Triple Shot
If your last launch was a spontaneous, soul-crushing flop - or, this is your first launch and you want to make better use of your time, energy, and resources with more purposeful content marketing -
The Triple Shot is for you.
Brand & Product Positioning + Powerful Planning + Clever, Consistent Content
It’s a relationship-driven content marketing campaign designed by a copy writing content strategist (that’s me).
I’ll take the worries away from your marketing and help you create a fun, sticky, delicious launch awareness campaign so you can focus on polishing that fabulous idea!
What you get
A three-month content marketing campaign; the ideal length of time to warm your target audience up for the big reveal!
- a 60-minute branding strategy call to identify your brand personality, values, and strategic goals
- a 3-month editorial calendar to organise your emails and blogs, including how to repurpose for social
- an opt-in funnel strategy to suit your business idea
- an 8-part email nurture sequence for existing subscribers, or for your opt-in
- written content for 12 x blogs – (9 x 400-600 words, 3 x 1,000+ words) in your brand voice
- campaign content for 2 x social media posts per week over 12 weeks
- a brand audit and competitor research
- Performance monitoring and analytics
Triple Shot 3-Month Launch Campaign Strategy
8,997 AUD | 7, 050 USD
* Three easy payments - 40% upfront to secure your project, 30% when your project commences, and 30% upon completion.
Why Work With Me?
I amplify business brands for creative entrepreneurs, coaches + service-based boss-ladies.
More than "just" a copywriter - I design and implement clever content strategy that aligns powerful marketing messages with your business goals. And then I write it.
With my background in employer branding and engagement, I focus on content that resonates with audiences and builds powerful, long-term relationships (so it's super human and clickable).
I have qualifications in Journalism, Communication, and Business, so I understand the power and practice of strategic content planning. I understand the technicalities of writing and storytelling.
And, I have the creativity and authenticity to bring your beautiful brand story to life.