This obsession with content. So. Much. Content.
This obsession with likes and follows. Like me back. Unfollow. Tit for tat even though your tat has nothing to do with your target market and is really just distorting your audience profile and limiting the effectiveness of your promotions.
But still, you chase it.
We’ve all seen it. That form of marketing that jumps out in your face, screams at you from the TV, blares from the radio, clogs your letterbox. Sure, you can’t help but notice it. But does that make it effective? Ermm... not any more. So, how are you s'posed to promote your brand and generate sales?
In this fourth and final blog post in the content marketing series, I wanted to get into the psychology behind consumer behaviour. So, I asked my super smart friend, Chanelle Gosper, to share her insights in this guest blog.
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