Small Business (General)

What Small Businesses Are Doing Wrong With SEO

What Small Businesses Are Doing Wrong With SEO

Is your SEO strategy doing you more harm than good?

As a copywriter, I hear all sorts of stories from business owners about their personal SEO practices, as well as the money they’re paying for ‘SEO service providers’ to manage SEO for them.

But, not all SEO services are created equal. There are super effective SEO Strategists who cost you an unborn child, and there are crappy, spammy SEO service providers who employ some less than savoury techniques. In my experience, most small business owners are throwing away their money on the crappy kind – and, it could be doing you more harm than good.

My Crafty First Quarter Recap - Kicking Things Off in 2017

My Crafty First Quarter Recap - Kicking Things Off in 2017

Well. These first three months of 2017 have been an exhausting, emotional roller-coaster. Conductor - I'd like to get off now, please. 

A combination of family illness, financial and relationship strain meant a lot of valuable time spent away from building my business. But, as with all my quarterly recaps, I'm grateful to walk away with valuable lessons to help me improve in future. In this case, it's still the same lesson - more of a reminder, really. This first quarter has been another reminder about the importance of self care in business.

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The 4 Essential Content Platforms You Need to Promote Your New Business.

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The 4 Essential Content Platforms You Need to Promote Your New Business.

So, you’re new to business. Congratulations – life is about to get amazing for you. I’m talking Nutella mochas by the beach at sunrise amazing. But, I’ll bet these early days have led to some super freak out moments. Freaky deaky hair pullin’, wine scullin’, nail bitin’ freak outs.

Like, for one - how to use your content to sell your business! What the heck is it, what are you s’posed to say, and where should you say it?

But, content doesn’t need to be difficult. And, it doesn’t need to scare you. In this post, I’ll cover the key platforms you should be focusing on to build awareness, connect with your audiences, and convert more sales.

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4 Strategies to Generate Compelling Content Ideas for Your Blog

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4 Strategies to Generate Compelling Content Ideas for Your Blog

It's easy to feel like some kind of intense content machine - constantly churning out words and things; blindly hoping at least one of them will be good enough to convert into a sale. All that effort seems so much more worthwhile then.

While content creating is really, really good for business - it also must be compelling because you risk turning a lot of people off when you're churning out shit. This post will run through some strategies to help you come up with enough of the right content to blow up your blog.

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Are These 6 Questions Holding You Back From Starting Your Business Blog?

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Are These 6 Questions Holding You Back From Starting Your Business Blog?

I’ve been there – I know how you feel. When you start out in business, life moves fast. Incredibly fast. You look like a duck on water – on the surface, you’re as cool as Danny Zuco, but underneath – your little legs are paddling so hard and fast you’re creating a whirlpool.

Life moves fast, you pick up clients, you get working on projects, and you forget about your blog. Every day you feel guilt and shame that you don’t have a blog and everyone has a blog and everyone keeps telling you you need a blog and… it all just gets a bit much, doesn’t it? So, you talk yourself out of it – I mean, what are you supposed to write about anyway? What’s the point? Where would you even begin?

My guess is the following 6 questions are rattling around in your head and they're holding you back from your blog.

My Final Goal in 2016 and How I'll Achieve It

My Final Goal in 2016 and How I'll Achieve It

It’s December. I’m freaking the hell out that 2016 is nearly over.

There's so much more I wanted to achieve!

I’ve been so inspired by the success of others lately; the dream chasers making it a reality. I’m so inspired by this new #creative life I’ve chosen – that I’ve set myself some outrageously optimistic, yet achievable goals for the final month.

And there is one big one. One final goal that I must meet before the year is out. Something that's so far eluded me. And, I want you to join me.

Crack Out the Santa Sack - 8 Ideas to Boost Employee Engagement This Festive Season

Crack Out the Santa Sack - 8 Ideas to Boost Employee Engagement This Festive Season

Christmas is just around the corner (less than 4 weeks to be exact) - and dashing through the snow toward you is a one-horse open sleigh. It's time you climbed on board. It's time you saw the value in building employee engagement and morale during the festive season.

Check out my 8 simple ideas to boost employee engagement and genuinely connect with your people leading into Christmas.

The #1 Skill Every Solopreneur Should Have and Why

The #1 Skill Every Solopreneur Should Have and Why

As a solopreneur, you need to set yourself apart from your competition. You need to invest in your quality service. You need to be your brand. You need to promote your brand.

You also need to deliver for your clients.

So, here are my top productivity hacks to keep you on top of those crazy to-do lists; freeing you up to kick your own goals as well as your clients’.

Craft My Content
Brisbane, Queensland 4105
e: kelly[at]CraftMyContent[dot]com[dot]au
p: 0412 334 574

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