Kelly Stone

How Content Marketing Will Invigorate Your Employer Brand

How Content Marketing Will Invigorate Your Employer Brand

Are you making the most of your online talent communities? Do you wish you were better at communicating with them but not sure how to start? In this 2017-race for top talent, organisations must stop taking their talent communities for granted and start building strong, meaningful relationships with them so when the time comes – they’re ripe for the picking.

This week I continue my blog series on the value of content marketing for your business, and explore how it will boost your employer brand within your talent communities.

It’s about an 8-minute read – but obviously, totes worth it 😉

Preparing to Launch? You Must Think Strategically About Your Launch Campaign.

Preparing to Launch? You Must Think Strategically About Your Launch Campaign.

In the past few weeks, I’ve received a lot of last minute marketing and comms requests to promote product launches, major business news / events, business re-launches, and a brand launch in line with a TV documentary release.

Literally, each of these requests came to me within the same fortnight, and the expectations of my clients was that it could all be turned around within the following week! Insane! Talk about pressure! If you are building a business, brand, or site – don’t spend months or years preparing it without also sitting down and mapping out your marketing strategy before you’re ready to hit ‘launch’. Here’s why it hurts.

How Storytelling Can Enhance Your Employer Brand During Recruitment

How Storytelling Can Enhance Your Employer Brand During Recruitment

We all want an irresistible employer brand - but, are you missing out on opportunities to share your story?

Recruitment campaigns have long been an underutilised strategy to enhance your brand and lay the foundations for high employee engagement post appointment. Because, recruitment grants you access to an engaged audience eager to join you - So, why not impress candidates with an exceptional recruitment experience and start nurturing strong, long-term relationships with your brand. Take them on a journey through your employer story. Here's how it works.

What Small Businesses Are Doing Wrong With SEO

What Small Businesses Are Doing Wrong With SEO

Is your SEO strategy doing you more harm than good?

As a copywriter, I hear all sorts of stories from business owners about their personal SEO practices, as well as the money they’re paying for ‘SEO service providers’ to manage SEO for them.

But, not all SEO services are created equal. There are super effective SEO Strategists who cost you an unborn child, and there are crappy, spammy SEO service providers who employ some less than savoury techniques. In my experience, most small business owners are throwing away their money on the crappy kind – and, it could be doing you more harm than good.

My Crafty First Quarter Recap - Kicking Things Off in 2017

My Crafty First Quarter Recap - Kicking Things Off in 2017

Well. These first three months of 2017 have been an exhausting, emotional roller-coaster. Conductor - I'd like to get off now, please. 

A combination of family illness, financial and relationship strain meant a lot of valuable time spent away from building my business. But, as with all my quarterly recaps, I'm grateful to walk away with valuable lessons to help me improve in future. In this case, it's still the same lesson - more of a reminder, really. This first quarter has been another reminder about the importance of self care in business.

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Busting the Gen Y Myth. What's to Love and How To Attract Them

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Busting the Gen Y Myth. What's to Love and How To Attract Them

Gen Ys make up almost one-third of our workforce. To attract the top Gen Y talent to your workplace, you must communicate to meet their needs and expectations. Check these 4 communication strategies to help you attract the right talent to your organisation.

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The 4 Essential Content Platforms You Need to Promote Your New Business.

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The 4 Essential Content Platforms You Need to Promote Your New Business.

So, you’re new to business. Congratulations – life is about to get amazing for you. I’m talking Nutella mochas by the beach at sunrise amazing. But, I’ll bet these early days have led to some super freak out moments. Freaky deaky hair pullin’, wine scullin’, nail bitin’ freak outs.

Like, for one - how to use your content to sell your business! What the heck is it, what are you s’posed to say, and where should you say it?

But, content doesn’t need to be difficult. And, it doesn’t need to scare you. In this post, I’ll cover the key platforms you should be focusing on to build awareness, connect with your audiences, and convert more sales.

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4 Strategies to Generate Compelling Content Ideas for Your Blog

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4 Strategies to Generate Compelling Content Ideas for Your Blog

It's easy to feel like some kind of intense content machine - constantly churning out words and things; blindly hoping at least one of them will be good enough to convert into a sale. All that effort seems so much more worthwhile then.

While content creating is really, really good for business - it also must be compelling because you risk turning a lot of people off when you're churning out shit. This post will run through some strategies to help you come up with enough of the right content to blow up your blog.

Craft My Content
Brisbane, Queensland 4105
e: kelly[at]CraftMyContent[dot]com[dot]au
p: 0412 334 574

ALL CONTENT COPYRIGHT CRAFT MY CONTENT | KELLY STONE 2018