Just under 12 weeks until Christmas. Like – where has 2017 gone?
Check out my quarter 3 copywriting business recap.
Your Essential Guide to a Successful New Service Launch
Has #launchfail got you down? What if you had a guide that flipped your frown, and turned it all around? What I really mean is, instead of *sad trumpets* you heard *Ka-ching*?
Don't you wanna make sure when you next launch a new service you achieve an actual outcome?
Read on my pretties, this blog is your guide to launch success.
It's Time To Start Being Intentional With Your Content Marketing
How To Create Your Own Content Plan
Want to Write Better Content? Know Your Audience.
They say content is King. So, you started blogging and sending emails. You started a Facebook business page and you’re posting prolifically on Instagram. You dabble with video from time to time, plucking up your nerve to make it a full-time thang. Great. Content = King.
Before we even get into technique and the detail of great writing – you must know your audience. You must know who you’re writing for otherwise, nothing’s gonna stick!
How To Share Business Stories That Connect And Convert
I recently worked with a small business client. She asked me, how can my business stand out? How can my content cut through and generate more sales?
“Well, darling” I purred. “You tell stories.”
Honest stories. Relatable stories. Inspiring stories. Stories that build audiences. Stories that lure them, that hook them, that leave them hungrier for more. You create an insatiable appetite for your story.
You don’t want to sit in your business dingy every day, without any wine or cheese, and just chill… bored… tired… exhausted… sunburnt…hopeless… helpless… for 12 hours straight, your hook and sinker submerged in the water, waiting. Waiting. Waiting for an unsuspecting fishy to swim by and take a bite.
What. A. waste. Of. Your. Time.
5 Reasons Why Authentic Storytelling Is Good For Business
In case you missed the memo, storytelling is all the rage in business communication. That’s because storytelling encourages us to document and share. To use emotive language and experiences to connect with our audiences and invite them along on our journey.
Has your business embraced story? Are you connecting with your audiences in a more meaningful way? Or, are you still telling them facts and information and making decisions for them? (I would call this advertising – bam bow!)
Are You Marketing Your Business Brand, Authentically?
Before I freelanced, I built engaging employer brands for graduate recruiters. It came to me as easy as eating flourless chocolate mud-cake. Smooth. Because, I was sharing someone else’s story.
I was sharing my love and connection to another’s brand. Videoing other employees. Sharing other employee’s stories. Speaking in someone else’s brand voice. I was the faceless storyteller behind the story.
Reflecting On My First Year In Business - The Dream And The Reality
Why You Need to Combine SEO With Content Marketing for Greater Results
You’ve done all this awesome work improving your SEO – but, are you making it work?
When you’re just starting out in business, SEO alone is not enough to thrust you into pole position in Google search. SEO isn’t Michael Schumacher, it’s the Ferrari. You are Michael Schumacher – you still need to drive it.
This blog will share how.