Content Marketing

Want to Write Better Content? Know Your Audience.

Want to Write Better Content? Know Your Audience.

They say content is King. So, you started blogging and sending emails. You started a Facebook business page and you’re posting prolifically on Instagram. You dabble with video from time to time, plucking up your nerve to make it a full-time thang. Great. Content = King.

Before we even get into technique and the detail of great writing – you must know your audience. You must know who you’re writing for otherwise, nothing’s gonna stick!

How To Share Business Stories That Connect And Convert

I recently worked with a small business client. She asked me, how can my business stand out? How can my content cut through and generate more sales?

“Well, darling” I purred. “You tell stories.”

Honest stories. Relatable stories. Inspiring stories. Stories that build audiences. Stories that lure them, that hook them, that leave them hungrier for more. You create an insatiable appetite for your story.

You don’t want to sit in your business dingy every day, without any wine or cheese, and just chill… bored… tired… exhausted… sunburnt…hopeless… helpless… for 12 hours straight, your hook and sinker submerged in the water, waiting. Waiting. Waiting for an unsuspecting fishy to swim by and take a bite.

What. A. waste. Of. Your. Time.

Why You Need to Combine SEO With Content Marketing for Greater Results

Why You Need to Combine SEO With Content Marketing for Greater Results

You’ve done all this awesome work improving your SEO – but, are you making it work?

When you’re just starting out in business, SEO alone is not enough to thrust you into pole position in Google search. SEO isn’t Michael Schumacher, it’s the Ferrari. You are Michael Schumacher – you still need to drive it.  

This blog will share how.

5 Simple SEO Tips to Boost Your Small Business Content (for free!)

5 Simple SEO Tips to Boost Your Small Business Content (for free!)

Thanks to Google, SEO is an evolving beast (for the better). So, it’s important as a small business owner you stay on top of the rules of SEO engagement so your content doesn’t suffer.

Hopefully, you caught my big SEO rant on Facebook a few weeks back. So, you should now know ‘what not to do’.

This time, I’m gonna give you a few spicy tips on what you can do to optimise your content for search.

How Content Marketing Enhances Your Customer Relationships and Generates Sales

How Content Marketing Enhances Your Customer Relationships and Generates Sales

We’ve all seen it. That form of marketing that jumps out in your face, screams at you from the TV, blares from the radio, clogs your letterbox. Sure, you can’t help but notice it. But does that make it effective? Ermm... not any more. So, how are you s'posed to promote your brand and generate sales?

In this fourth and final blog post in the content marketing series, I wanted to get into the psychology behind consumer behaviour. So, I asked my super smart friend, Chanelle Gosper, to share her insights in this guest blog.

How Content Marketing Will Invigorate Your Employer Brand

How Content Marketing Will Invigorate Your Employer Brand

Are you making the most of your online talent communities? Do you wish you were better at communicating with them but not sure how to start? In this 2017-race for top talent, organisations must stop taking their talent communities for granted and start building strong, meaningful relationships with them so when the time comes – they’re ripe for the picking.

This week I continue my blog series on the value of content marketing for your business, and explore how it will boost your employer brand within your talent communities.

It’s about an 8-minute read – but obviously, totes worth it 😉