Recruitment Marketing

Why *only* posting on job boards is hurting your chances of finding "the one" (and 3 things you should do instead)

If your industry is still struggling in a candidate’s market, then this habit of dumping job ads on job boards as the only “recruitment advertising” strategy is hurting your chances of finding your “one”. Here are three things to do instead.

Nail your messaging, nail your sell. How to impress candidates in the new world.

After so many redundancies early on in the pandemic, how can you attract candidates back into those high-impacted industries when job security is front of their mind? Here’s how to rejig your offer and messaging to appeal to the right talent audience.

New Employer Brand, Now What? How Brand Voice Helps You Stand Out and Attract Better Talent

Your employer brand is painstakingly carved out in every interaction (job seekers, new hires, employees, and departing employees) and at every touchpoint in the candidate journey. Here’s how using brand voice in recruitment marketing helps you stand out and attract better talent.

Marketing is changing. Here are 3 simple ways to improve your content in 2020

The way we market and sell things must adapt to meet our audience’s expectations. You may not have a massive marketing budget but that doesn’t mean you should do a bad job of it. Here are three ways I see content marketing changing in 2020. 

Your dull job ad copy is turning away top talent

Your boring job ads are turning away top talent. Check out these ideas to sex up your job ad copy so you can start using them to their advantage - as a candidate screening tool and employer branding strategy.

How You can Communicate an Effective Employer Brand (That Won't Cost You)

How You can Communicate an Effective Employer Brand (That Won't Cost You)

Having an effective employer brand is top of the HR hit list. But, how exactly do you get one – and what do you do with it once you have it? Keep reading to learn how you can communicate a killer employer brand.