Employer Branding

Nail your messaging, nail your sell. How to impress candidates in the new world.

After so many redundancies early on in the pandemic, how can you attract candidates back into those high-impacted industries when job security is front of their mind? Here’s how to rejig your offer and messaging to appeal to the right talent audience.

Where are all the good candidates? Six steps to attract top talent on a budget

Tiny budget; shallow talent pool? You don’t need to be a global enterprise with a bottomless cash pit to attract and hire the right talent. You just need to get creative with your marketing strategy, starting with a clear and consistent employer brand. Here are 6 steps to get you on your way to becoming a talent magnet.

On a Mission to Engage and Retain Your Star Employees? Try This >

Internal talent mobility on your agenda this year? In addition to your strategic new policy, you may want to ramp up internal employer branded communication to keep employees engaged and entice them to stay. Here’s what’s involved.

How to Use Content Marketing for Employer Branding

HR professionals and talent acquisition need to act like marketers when it comes to employer branding. Learn how to use content marketing to raise brand awareness, connect you with the right candidates while deterring misfits, and enhance employee engagement.

New Employer Brand, Now What? How Brand Voice Helps You Stand Out and Attract Better Talent

Your employer brand is painstakingly carved out in every interaction (job seekers, new hires, employees, and departing employees) and at every touchpoint in the candidate journey. Here’s how using brand voice in recruitment marketing helps you stand out and attract better talent.

4 Reasons Why You Need to Improve Talent Engagement in 2021

Talent engagement is what happens after you attract a job seeker to your organisation; the often neglected next step after talent acquisition. Here are 4 reasons why it needs your attention in 2021.