5 Simple SEO Tips to Boost Your Small Business Content (for free!)
SEO is an evolving beast (thanks to Google). But, do you know the basics? It’s important as a small business owner you stay on top of the rules of SEO engagement so your content doesn’t suffer.
Hopefully, you caught my big SEO rant on Facebook a few weeks back, so you should now know ‘what not to do’. This time, I’m gonna give you a few spicy tips on what you can do to optimise your content for search.
The SEO Hard and Fast
Before I get to that – we need to sit down and have a serious conversation. Come closer. Closer.
SEO is a misunderstood subject for most small business owners. As a copywriter, I spend a chunk of my time on education.
The hard and fast is - If you’re a new business and you’re launching a new brand, product, service – please don’t expect an SEO wunderkind to come along, type a few keywords into your site content, and 2 days later HUZZAH you’re ranking #1 in Google.
Sorry folks, it just doesn’t work that way.
SEO is a slow burn
Google’s search algorithm is the most complex and intelligent search engine. That’s why everyone wants a piece of it. How Google ranks you depends on many variables; the big ones are:
- Your SEO
- Your traffic
- Your referrals (legitimate backlinks)
The way to influence these factors is by creating frequent, quality content. Like, blogs, videos, podcasts, emails.
You can’t jazz up your website and expect SEO will take care of the rest. It’s not your mother. You’re SEO’s mother. You still need to arrange play dates and invite the friends around.
It’s kind-of-a catch-22 situation. The more quality SEO content you produce, the more people will read it, and the more traffic you’ll direct to your site. What else do we do with quality content? We share it = backlinks + more traffic.
When Google sees your site keeps getting new traffic and referrals on a regular basis, it thinks you’re a pretty rad chick and you must know your shit. So, it gives your page a little boost in that keyword rank. That’s the long and short of it.
Time and effort = SEO results.
Optimise Your Content for Topics
Google Search can identify ‘intent’ or topic areas. This will spell the end of those hideous keyword-stuffed websites and blogs that provide no value other than #keyword.
There is an awesome joke about old skool SEO copywriting I have to share:
How many SEO copywriters does it take to change a lightbulb, light bulb, light, bulb, lamp, bulbs, flowers, flour...?
The good news for Regular Joanne business owners who like to write their own content is that it’s now easier for you to produce optimised content. Because, as the business owner and subject matter expert, you’ll naturally write quality content on topics your audience values and needs.
There won’t be a need for keyword-stuffing because presumably, you’re already including the right words, synonyms, phrases, and subject matter your audience will search for. #winning
My Top 5 SEO tips for Small Business
That being said, there are still some clever things you can do to boost your searchability:
We must start at keywords. Longtail, short tail, questions.
You must know what it is you’re writing about, by first understanding what your audience is looking for. If you were going to search for you in Google, what would you type? That’s as simple as it gets. For me? Maybe –
Brisbane content marketing specialists (non-agency)
Small business copywriters Brisbane
With regard to this blog, my audience might search for information like this:
SEO for small business
How Can I Optimise my Content for Google?
Hot tip: Type in your Google search query. At the bottom of your search results, Google will also provide a list called ‘Searches related to…’ Use this list for other keyword ideas you can sprinkle in your copy!
Now you know what your keywords / key topics are, how can you incorporate these into your H1 & H2 headings? Use my blog headings as an example, but here are a few other ideas for a post on SEO:
What you’re doing wrong with SEO
The Beginner’s Guide to SEO
What is Quality Content?
Is Quality Content Affecting My Search Rank
They don’t all include the keyword SEO, but, ‘quality content’ and ‘search rank’ are linked with the SEO topic, and will still be identified as relevant sources in a Google search.
3. Meta data
This is the ‘behind the scenes’ data that describes your webpage to visitors and can help improve your click-through-rate from the search results. It is your page title, image tags, URL, and description of your page.
1. In your page title, include your business name, keyword/topic, and location (if location based). Include the same in an engaging description of the page purpose. Here’s an example for my site.
2. Keep page titles at 60 characters and your page descriptions under 300 characters so they don’t get truncated.
3. Images need to be named and captioned to include your keyword / topic [alt image tag]. Like, say I included an image of a typewriter in this post - I could use an Alt Image tag title 'SEO tips for business writers'.
If you’re using WordPress – I recommend downloading Yoast. It’s kind of like SEO for dummies and will give you a fair indication how your page is tracking and tips for how you can improve for your chosen keyWORD.
Bear in mind, this is not comparable to Google and relies on you nominating your keyWORD for Yoast to ‘score’ your use of that keyWORD on the page. It’s apples and lychees. Aim to get a green if you can, but also note Yoast is not Google, so please, no tears.
4. Frequent production of content that follows these tips
Like, your blog!
SEO is not just for your website, it’s for everything you produce online.
If you’re sharing infographics on Pinterest, make sure your image description includes keywords.
Podcasts, vodcasts, and video should all be titled with SEO in mind. Don’t just leave it as “Video 56789”. Call it “SEO tips for small business owners” (or, like, you know – whatevs it is you like to talk about!)
While we’re on it – Your Facebook, Instagram, and Pinterest account profiles are all searchable. Include SEO in your profile descriptions. And, use social engagement to market your content.
Don’t just share the link once on your Facebook business profile – share it on LinkedIn, Instagram, Pinterest - maybe again a month later, 6 months later, 12 months later. If it’s relevant and valuable, keep sharing it. And - don't be afraid to share on personal profiles with your existing network.
5. Locate your business on Google My Business
So, when people search for “Brisbane Copywriter” or “South Brisbane Copywriter” my business name will pop up on the map. Like, so:
BONUS – you’re forced to create a Google+ business page which will also add to your credibility. I’ll be honest – I haven’t done anything with mine yet! The benefit in a Google+ business page is it allows people to leave reviews of your business = also good.
6. Google Search Console
If you have a Google account and your analytics set up – make sure you also set up Google Search Console. With this awesome tool, you control how you’re found in Google search.
Which means, once you’ve implemented all these SEO tips, you can push your changes straight to Google bots instead of waiting for them to find your page at some point in the future (which could be 3 months away!).
Alright – so there were 6 tips.
Run a report and see where your page currently ranks in a Google search. Make these changes and then after a month run that same report and see how you’ve progressed.
You don’t need a fancy degree or $$$ to pay an expert – these simple steps will get you on your way. Get in touch if you'd like some help.
Does your website need an SEO makeover?
Get in touch. Let's make a date to caffeinate.