Last week I gave you a direct order to create a Communication Plan for your new business.
I'll carry on believing that you did.
And if you did, I'd love to hear how it all went (add a comment below).
The next stage on from creating your well mapped out and accountable Comms Plan is to start crafting the amazing content that goes with it! Cuz there's no point having one if you've got nothing to communicate, right?
That's why this week, I'm going to share some of my tips to help you start crafting your own engaging words. That's why you're all still here, right?
How to Craft Engaging Content
The trick to writing engaging content is knowing who your audience is before you start! So, I'll carry on now assuming that you've done your research and you know your peeps like the inside of that donut shop.
1. That pesky 'P' word - Practice!
Honestly - you don't expect that after 20 years of writing stuffy corporate documents you can just flick the 'fun' switch, do you?
Practice writing every day. We're not looking for ground-breaking Pulitzer stuff; just start writing. Oh - the crap that I used to write about!
PRO TIP: Buy a journal. On your train ride home every day, start writing about something that happened - or that you thought, about your day. Eventually, you'll notice your style, language, and voice coming through your words.
2. Learn and love metaphors
There's a metaphor for everything! And they're a super easy and more interesting way to explain a dry topic.
PRO TIP: Introduce Metaphor Monday. Every Monday, you need to find a way to craftily insert a metaphor into your every day conversations. Example: 'Getting myself to work today was like giving the cat a bath'. (If you've never seen this, you must YouTube 'Cats having baths')
3. Write to your audience
Yeah, I'm back onto this again, but writing to your specific audience means you know who they are, what they want, and how they talk.
PRO TIP: Visualise your audience as one particular person. Now, picture that person sitting on the couch next to you sipping on a freshly brewed mug of heavenly coffee. In that context, how would you tell them your story?
4. Start reading more!
You're probably thinking - what the hell has this got to do with it? But the more you read, the more you'll learn what writing styles you like. What is it about a certain style that you like?
PRO TIP: Google (verb) topics of interest to you and slowly work through some of these blogs. Pick out the ones you most enjoy reading and note down what it is about them that you like. Then, start practicing this style yourself. Does it work for you?
It also helps to make a note of the stuff you don't like too.
So, there you have it! My 4 tips to get you on your way to becoming a more engaging writer.
Short, sharp and fast this time.