When you’re a sole trader or small business, your brand voice is the only thing that makes you different from EVERYONE else. This blog will work through some simple tips to help you identify your brand voice and apply it to your content. Read more.
Are you publishing blogs, emails, and social media content to the unbearable sounds of silence?Facebook’s recent algo changes mean it’s now more difficult to get great content in front of the people that matter. This blog explains why you need a solid customer avatar to create awesome content that converts online and with Facebook. Learn more.
If your content isn’t yet feeling the love, I’ll bet it’s because you haven’t aligned it with a strategy. In this blog, we’re going to explore the ‘why’ behind your content, what content marketing and strategy actually means, and why you need it for your business.
Content marketing without strategy is really just content – content is really just you wasting time publishing stuff that doesn’t move your business closer to your desired goals. Here are 4 common mistakes businesses make when they publish content.
The reality of #bizlyfe is you must increase your visibility online for your service-based business to survive and thrive in future. Here are 5 simple ways you can use content marketing to build a big brand authority.
Email marketing is an important strategy to have in your business - so, whether you've been collecting email subscribers yet, or not, this blog explains why 2018 is your year of the email and why you need it for business growth
Content marketing is evolving - check out my 7 key content trends for small business marketing in 2018.
Your business content is not something you can just 'wing', flick some salt over your right shoulder, and then hope for the best. Your blogs, emails, video, and social media posts - every single piece matters; You want it to be impactful.
Too often, busy business owners rely on 'reactive' content production to 'maintain brand presence'. What can be done will be done when one feels like doing one. Word. But, this habit for 'anything goes' content is detrimental to a quality brand.
This obsession with content. So. Much. Content.
This obsession with likes and follows. Like me back. Unfollow. Tit for tat even though your tat has nothing to do with your target market and is really just distorting your audience profile and limiting the effectiveness of your promotions.
But still, you chase it.
We’re all drowning in online noise. Everyone has a soapbox. Everyone’s up on it trying to be heard. Entreporn luring the naïve with get-rich-quick schemes. Glorification of ‘the hustle’. It’s made small business marketing a bitch to win.
So, how can service-based business owners build a brand that stands out? How can you connect with your tribe and make them fall in love with you?
I’m going to share some simple ideas in this blog: