Your boring job ads are turning away top talent. Check out these ideas to sex up your job ad copy so you can start using them to their advantage - as a candidate screening tool and employer branding strategy.
When you’re a sole trader or small business, your brand voice is the only thing that makes you different from EVERYONE else. This blog will work through some simple tips to help you identify your brand voice and apply it to your content. Read more.
Are you publishing blogs, emails, and social media content to the unbearable sounds of silence?Facebook’s recent algo changes mean it’s now more difficult to get great content in front of the people that matter. This blog explains why you need a solid customer avatar to create awesome content that converts online and with Facebook. Learn more.
If your content isn’t yet feeling the love, I’ll bet it’s because you haven’t aligned it with a strategy. In this blog, we’re going to explore the ‘why’ behind your content, what content marketing and strategy actually means, and why you need it for your business.
Content marketing without strategy is really just content – content is really just you wasting time publishing stuff that doesn’t move your business closer to your desired goals. Here are 4 common mistakes businesses make when they publish content.
The reality of #bizlyfe is you must increase your visibility online for your service-based business to survive and thrive in future. Here are 5 simple ways you can use content marketing to build a big brand authority.
Email marketing is an important strategy to have in your business - so, whether you've been collecting email subscribers yet, or not, this blog explains why 2018 is your year of the email and why you need it for business growth
Content marketing is evolving - check out my 7 key content trends for small business marketing in 2018.