Want to Build a Bangin' Employer Brand?
I'll Help You Stand Out.
You've been settling for corporate cliches and templated copy that all sounds the same but says nothing. Words that don't connect.
You know you need to be different so you can stand out in the marketplace and attract the right talent.
You know you need to build a brand personality, only, you don't know how to do that with your words.
Well, lean in lady; grab your KeepCup, stick in a straw, and get ready. Because, I help bodacious employers amplify their brand with pitch perfect corporate content.
Pitch perfect corporate content
- No longer will you look at another brand's words and wish you sounded like that!
- No longer will you be stuck with 1,000 ill-matched applications because your generic job descriptions fail to communicate your heart, soul, and needs to the right talent!
- No longer will your candidate's eyes roll at another job ad filled with corporate cliches and meaningless jargon! *yawn*
I'll help you find your employer brand voice and, through clever content planning + creation, we'll build a relationship-driven, personable brand that connects with current and future employees.
Wanna see if we're a brand voice fit?
I amplify employer brands with clever copy.
I help you publish energised, conversational content so you can connect with top talent, employees, and your community. More than "just" a copywriter - I design and implement content and brand voice strategies that align powerful marketing messages with business values, goals, and objectives.
I'm Kelly, Nice to meet you.
I love to write.
I followed my passion for the written word all the way into university; notching up qualifications in journalism and corporate communication before falling into graduate recruitment and corporate HR.
My speciality was creating kick-ass web and social media strategies that built graduate employer brands as employers of choice. Clever, sometimes bold, visual and emotive storytelling that connected with our young audiences.
Being at the coal-face of employer branding and HR, I saw a gap in the way business communicates with their people - talent, customers, and community. The safety switch set to bland corporate jargon lacking enthusiasm or emotion.
But, dull content doesn't stick.
So, I started my business as a freelance copywriter. I now help recruiters and HR communicate a bangin' employer brand that converts through connection.
My mission for Craft:
I believe that businesses must celebrate their humanness through a creative communication strategy that aligns their brand personality, expertise, and purpose with strategic business goals.
Here are a few ways I'm different
Regular content writers work per project. A blog here, a blog there - but, no overarching strategy that ensures what you create is serving your business a purpose.
I understand the power and practice of strategic content planning in the employer branding space.
I understand the technicalities of writing and storytelling.
I have the creativity and authenticity to bring your beautiful brand story to life.
Content that resonates
I help you identify your brand voice so you can amplify it.
I understand your audience, who they are, how they talk, and the way they order their coffee. I create content that connects with them; that lures new faces, and reconnects with old ones. All artfully written in your brand voice (no one will ever know!).
Content that's intentional
I help time-poor employers take control of their content.
I design clever communication plans that ensure everything you create serves a purpose. Your blogs, thought-leadership, and LinkedIn articles, your social media posts, your job ads, your on-boarding emails and employee newsletters - everything is written to communicate a strong and consistent message.
Who you really are. What drives you.
Content made for relationships
I help you build genuine relationships through your blog, social posts, LinkedIn, and email.
Authentic email communication and on-boarding is the golden ticket to long-term brand love - Whether you're building an employer brand or client brand, emails are where your people truly fall in love with you.